The fitness industry is booming: More than 10 million people in Germany are members of fitness studios - and competition among studios is also increasing. In addition, demographic change and increased civilization diseases now play a role in members' needs. The leading provider of virtual fitness, the CyberConcept GmbHhas now expanded its product range to include CyberPrävention: Back Training via CyberFitness. The special Clou: Members can select the time of the courses flexibly and even submit costs for the courses with nearly all health insurance companies.
Scientific studies show that virtual training has a particularly positive effect on users' lifestyles. Whether it's virtual cycling, rowing or classic course training with the digital trainer: those who practice CyberFitness not only live healthier lives, but also improve their cognitive and coordination skills. No wonder: virtual fitness makes you flexible - the training is available around the studio opening hours and motivates on a quality that is always consistent. CyberConcept's courses are regularly renewed and revised. Now CyberConcept is going one better and is taking virtual training to a new level in Germany: Starting this fall, fitness studios and their members can look forward to virtual prevention courses for a healthy back. "Due to the high quality of our back coaching, the courses are certified in accordance with §20 SGB V (German Social Code). Members can submit the costs to their health insurance and receive reimbursement," explains CyberConcept head Marc Jürgens. His enterprise supplies more than 400 Fitnessstudios, hotels and Physiotherapiepraxen in German-speaking countries with CyberFitness installations and the pertinent films. The back coaching sessions can be offered in all studios that take out licenses - or can be streamed by members in front of their TV at home.
Virtual prevention courses hit a sensitive nerve in today's society
According to their own statements, almost every third adult in Germany has back problems all the time or often. A further third states to have occasionally complaints. CyberConcept is thus providing the right answer to widespread illnesses against the backdrop of an increasingly aging society. The prevention courses are aimed primarily at people who want to keep their backs fit in the long term and prevent illness. A real-life trainer guides the participants in several modules via screen and beamer and explains in detail how the back can be protected despite everyday stresses. "Our trainers are all intensively trained and professionally educated. They know how movements are optimally guided and are aware of the special features of strengthening gymnastics for back muscles," Jürgens reports. Demographic developments are also bringing about changes in the age structure of fitness and health facilities. The demand for rehabilitative offers is steadily increasing - and is developing into an important competitive advantage for fitness studios. As the age of those exercising increases, so does the demand for health-promoting offerings. Thus, age-appropriate offers with a preventive and rehabilitative character will gain more importance in fitness facilities in the future.
The CyberConcept training can also be found on fitnessmarkt.de!
You can read more about Virtual Fitness in our CyberConcept series:
Source: CyberConcept
Published on: 11 December 2017