DHZ Fitness and EASYFITNESS are opening a new chapter: Two of the most established players in the fitness industry are entering into a pioneering partnership. The aim of this cooperation is to jointly generate new impetus, exploit synergies and further consolidate their respective market positions.
At the heart of the cooperation is the exclusive access of EASYFITNESS studios to the extensive DHZ Fitness range. The focus is on the new plate-loaded machines - from cost-effective models to the high-quality TITAN series. This variety enables the studios to invest more economically, reduce costs and at the same time optimize their training offerings.
Both companies are pursuing clear goals with this strategic cooperation. EASYFITNESS is expanding its portfolio with innovative trend products, while DHZ Fitness can further increase its brand awareness. In addition, joint events are planned to strengthen the dialog with customers and partners. The close cooperation aims to increase the reach and visibility of both brands and to address new target groups.
Members and customers will benefit in particular: They can look forward to an expanded range of appliances, attractive price advantages and more individualized services . The partnership therefore not only brings business benefits, but also tangible advantages for the fitness community.
Looking ahead to the coming years, both companies agree that this cooperation is designed for sustainable success. DHZ Fitness and EASYFITNESS want to actively shape the fitness world and set new standards by combining their expertise and joint innovative strength.
Company portrait DHZ Fitness
DHZ Fitness is one of the leading international manufacturers of professional training equipment. Since its foundation in 2002 by the current owner, the company has consistently pursued the goal of offering high-quality equipment at fair prices. The portfolio includes extensive series for plate loaded, strength and cardio training as well as solutions for functional fitness, cross training, freeweights, power racks, indoor cycling and cool air. Thanks to modern production methods such as laser cutting and robot welding, DHZ offers a convincing price-performance ratio.
Company portrait EASYFITNESS
EASYFITNESS is one of the largest franchise fitness networks in Germany and offers four differentiated studio concepts: Discount, Premium, EMS Boutique and SmartGym. The brand stands for a modern combination of lifestyle and fitness - with innovative training offers, stylish studio environments and a strong focus on the individual needs of members. Whether it's supervised training, a premium approach, efficient EMS or the flexible, staff-free SmartGym - at EASYFITNESS, everyone will find the right fitness format for their everyday life.
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Editorial team fitnessmarkt.de
Source and image source: DHZ Fitness Europe GmbH
Published on: 11 April 2025