The international corporate fitness platform Wellhub has made a landmark decision: it has acquired the European provider Urban Sports Club. The aim is to create a strong, global network for corporate health solutions and to significantly expand the range of holistic wellbeing services for companies and their employees.
At a glance
Wellhub strengthens its market position in Europe with the acquisition.
Together, the two companies serve 34,500 corporate customers and 83,000 partner locations worldwide.
The merger gives fitness studios and digital health providers access to a larger customer base.
The merger is a response to the trend towards hybrid working models and increasing demands on employee health.
Urban Sports Club remains independent. Its founders will continue to play a central role in the new, combined company.
Stronger together: what the takeover means for the market
The integration of Urban Sports Club into the Wellhub family creates a unique network that combines global technology and local expertise. While Wellhub is particularly strong in the USA and Latin America, Urban Sports Club brings valuable market share from seven European countries.
This will enable more companies to offer flexible health services in the future - both digitally and locally. From high-end fitness studios to yoga and wellness centers to digital platforms: The variety of offers will grow noticeably.
New opportunities for partners and companies
The merger has far-reaching benefits for providers in the fitness and wellness sector. The increased reach in new markets opens up additional sales potential. At the same time, corporate customers will benefit from a broader portfolio of employee benefits that contribute to health promotion, employee retention and performance.
The added value is also noticeable for employees: flexible access to sport, mindfulness, mental health and relaxation - directly on site or conveniently via app - promotes work-life balance and resilience.
Voices of the managers
Cesar Carvalho, CEO of Wellhub:
"This acquisition is an important milestone in Wellhub's European strategy. Urban Sports Club's growing presence in Europe and its innovative approach to employee health make it an ideal partner to meet the growing demand for holistic corporate wellbeing solutions and employee benefits. This strategic merger will enable more companies to invest in the health of their employees, thereby also improving employee engagement and productivity."
Moritz Kreppel, co-founder and co-CEO of Urban Sports Club:
"This is a significant day for Urban Sports Club - not only for us, but also for the entire wellbeing and fitness industry. The merger is a perfect strategic fit: while Wellhub brings global reach and a technology platform, Urban Sports Club has an established presence in Europe with a broad network of local partners. Our joint mission to inspire more and more people to lead an active and healthy lifestyle is a perfect match. For our partners, members and corporate clients and our employees, this creates new opportunities for growth, diversity and innovation."
Benjamin Roth, co-founder and co-CEO of Urban Sports Club:
"We are at the beginning of an incredibly exciting chapter. Together with Wellhub, we can offer millions of people more opportunities to live active, healthy and connected lives in the future. The timing is right now as our market is growing rapidly, driven by increasing health awareness. The merger is a great opportunity for us to grow faster and drive the market forward with new ideas and innovations, which will benefit our partners and members in particular."
Outlook: Independence with a global perspective
Urban Sports Club will remain a brand and continue to offer its services. At the same time, both sides will benefit from synergy effects in technology, network expansion and market strategy. While Wellhub will contribute its B2B strength, Urban Sports Club will deepen its access to regional partners and customer relationships.
The merger is not a short-term expansion, but a long-term strategic alliance. This will give companies worldwide access to one of the most comprehensive wellbeing offerings available - flexible, digital and locally available.
Conclusion: A strong signal for workplace health promotion
The acquisition is more than just a merger of two platforms - it is a clear signal to the market: employee health is a key success factor for companies of the future. By joining forces, Wellhub and Urban Sports Club are setting new standards in corporate wellbeing and driving digitalization in the health sector forward.
Editorial team fitnessmarkt.de
Source and image source: fitness MANAGEMENT
Published on: 14 April 2025