Orangetheory Fitness, one of the world's fastest growing franchise companies in the fitness industry, is relying on Life Fitness for its global growth. The manufacturer of premium fitness equipment will equip the boutique studios internationally and exclusively with treadmills.
With almost 1,000 studios in the USA and Canada, Orangetheory Fitness is one of the leading boutique providers. Its concept is based on one-hour full-body workouts in small groups, in which exercisers get their heart rate into the so-called "orange zone" of 84 to 91 percent of their maximum heart rate on treadmills and other equipment under the guidance of top trainers. The successful company relies on precise technical measurement and sports science-based control of the training load. This is well received: Sales have increased by 137 percent in just three years.
"The Life Fitness treadmills take our workout to the next digital dimension. Because we can integrate our software via the open interface of the Life Fitness devices we have the opportunity to continuously develop our training on the treadmills. Plus, thanks to Life Fitness, we can bring our workouts to every corner of the globe." David Long, co-founder and managing director of Orangetheory Fitness
The fitness chain can now offer the program, which runs on the 21-inch Discover SE3 HD console with touchscreen can now be adapted and changed as often as required. Above all, the quick change of language settings and units of measurement for performance measurement makes it easy to use in all countries of the world. With the HALO Fitness Cloud from Life Fitness gym operators can also evaluate equipment usage and simplify maintenance of the networked treadmills.
"The rapid success of Orangetheory Fitness shows the class of this workout concept," says Jaime Irick, President of Life Fitness. With the digital platform from Life Fitness, the company can now grow internationally and make its training system even more attractive in order to motivate exercisers around the globe and keep them healthy in the long term. "We want to connect the fitness world and are delighted to be able to support Orangetheory Fitness in this endeavor."
The Life Fitness treadmills used in the Orangetheory Fitness studios not only have a unique console with an excellent display and intuitive operation, but also an optimally adapted running surface that is gentle on the joints, muscles, tendons and connective tissue of the exercisers.
New and used fitness equipment from Life Fitness can be found on fitnessmarkt.de.
Source and image source: Life Fitness
Published on: 17 August 2018