EGYM is expanding its corporate fitness network Wellpass, which is established in many European countries, to the fast-growing US market for corporate fitness and health. To this end, EGYM has acquired the New York-based company FitReserve, one of the leading studio and fitness networks. With access to nearly 2,000 partner studios offering 600,000 classes in more than 60 metropolitan areas nationwide, FitReserve is now exclusively available to Wellpass corporate clients.
Philipp Roesch-Schlanderer (CEO EGYM): "Entering the largest and most important corporate fitness and wellness market in the world brings huge growth potential for EGYM Wellpass. We are impressed by how dynamically FitReserve is already developing in the USA. The brand has a high level of acceptance among the most popular providers in the American fitness sector."
Strategic expansion opportunity
"We have always had our eye on the 20 billion dollar market for corporate wellness in the USA as a strategic expansion opportunity for EGYM Wellpass," adds Philipp Roesch-Schlanderer. He concludes: "We are excited to now make this vision a reality with the acquisition of FitReserve and its world-class studio and fitness partner network."
Looking back
In March 2024, EGYM acquired the British provider of corporate wellness solutions, Hussle, and two years earlier the French market leader Gymlib. By working with FitReserve, EGYM Wellpass is further expanding its position as one of the world's leading providers of corporate wellness solutions. More than 16,000 Wellpass corporate customers with millions of employees have access to 20,000 fitness and wellness facilities in Germany, Austria, France, Belgium, the UK and now also in the USA.
EGYM Wellpass with a global presence
The global presence underlines EGYM's aim to offer premium fitness and wellness solutions for employers and members worldwide. At the same time, the company continues to expand its online offering, covering various aspects from activities such as fitness, yoga and dance to mental health, sleep and nutrition in all relevant languages.
Megan Smyth, Founder of FitReserve and Director of Partner Sales in North America at EGYM: "We are very excited to become part of the EGYM family and continue the success of Wellpass in Europe in the US. Our mission has always been to attract new customers and generate additional revenue for our studio and fitness partners." Megan Smyth continues: "As part of EGYM's network of companies, we are now realizing this mission on a larger scale while helping employees lead healthier, more active lives."
EGYM Wellpass Managing Director Nicolas Stadtelmeyer concludes: "We welcome Megan and the entire FitReserve team and look forward to making Wellpass available to employers in the US and offering their employees FitReserve's extensive network of partner studios as the perfect balance to their busy workdays."
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Editorial team fitnessmarkt.de
Source and image source: fitness Management
Published on: 24 September 2024