In an increasingly ageing society, the importance of muscle training for preventative healthcare should not be underestimated. ACISO has recognized this and is launching the nationwide initiative "Health needs muscles" in October. The aim is to improve quality of life at any age, with a particular focus on the 60+ target group. An informative webinar will be held on July 18 to educate the industry and society about the health benefits of muscle training.
The starting signal: a nationwide initiative
The "Health needs muscles" initiative will be launched in fitness facilities across Germany in October and aims to raise awareness of the essential role of muscle training in preventative healthcare. In particular, people over 60 should be encouraged to improve their quality of life through targeted muscle and strength training. The campaign is supported by a network of partners and modern marketing tools to achieve a broad impact.
Network meetings and high approval ratings
Network meetings are becoming increasingly important in the fitness industry and "Health needs muscles" has been exceptionally well received right from the start. This is not only due to the relevance of the topic, but also to the presentation of the latest AI tools. These technological innovations have further increased interest in the initiative.
Strong partnerships to support the industry
Prof. Dr. Ingo Froböse, a renowned expert in the field of prevention and rehabilitation, is contributing his scientific expertise to underline the effectiveness of muscle training. Dr. Alexa Iwan, known for her work in the field of nutrition, complements the project with valuable nutritional strategies that optimally support muscle training.
The importance of muscle training for health
Muscle training is far more than just a means of increasing physical performance. It plays a central role in supporting the skeletal system, improving metabolism and maintaining a healthy hormonal balance. It is particularly important for older people as it helps to maintain mobility, prevent injuries and counteract chronic diseases.
Studies have shown that regular muscle training increases bone density and reduces the risk of osteoporosis. It improves insulin sensitivity, regulates blood sugar levels and has positive effects on cardiovascular health by lowering blood pressure and improving cholesterol levels.
Webinar at the start of the project
The "Health needs muscles" project will be officially launched in October. To prepare and inform the entire industry, a large, open webinar will be held on July 18 from 1 to 2 pm. The speakers will be Henning Vetter, ACISO Consultant, and Michael Heining, Creative Director. In this webinar, the objectives and details of the project as well as the various marketing tools available to studio operators will be presented and explained. Interested parties will have the opportunity to find out about the initiative first-hand and ask questions.
ACISO's "Health Needs Muscle" initiative sets a strong example in health promotion. With a comprehensive approach that combines education, practical training programs and state-of-the-art marketing tools, the initiative aims to promote muscle health in the population and improve quality of life. Collaboration with renowned partners and support from technological innovation will help ensure that this campaign has a lasting impact on the fitness industry and society as a whole.
Editorial team fitnessmarkt.de
Source: ACISO Consulting GmbH
Image source: #626562085 acrogame / stock.adobe.com
Published on: 12 July 2024