EGYM and Trackbar launch strategic partnership: retrofitted digitalized strength equipment can now be seamlessly integrated into the EGYM ecosystem - for an even smarter training experience.
Digital transformation for gyms: EGYM partners with Trackbar
EGYM is expanding its digital ecosystem through a new partnership with Trackbar, an innovative company specializing in the retrofit digitization of analogue strength equipment. Thanks to this collaboration, studio operators will have an easy way to modernize existing equipment and integrate it directly into EGYM's digital infrastructure.
Tino Tsolakis, Vice President Global Alliances & Partner Strategy at EGYM, explains: "Our partnership with Trackbar is an example of the benefits of our digital ecosystem. Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless, first-class training experience."
Trackbar & EGYM: Connected training with AI support
The integration of Trackbar offers gyms numerous advantages:
Automatic sign-in: Members sign in via the Trackbar screens on the machines using their coded wristband - just like at other digital EGYM stations.
Individual training guidance: The Trackbar system recognizes the stored training plans and supports members with a dynamic training curve.
Real-time tracking: All training results are transferred directly to the EGYM Cloud and displayed in the Branded Member App.
AI-supported training planning: Thanks to the automatic recording of weight and repetition numbers, manual tracking is no longer necessary. The data flows directly into EGYM Genius, which creates personalized, AI-optimized training plans.
Maximum flexibility for gym operators
The partnership between EGYM and Trackbar makes it easier for gyms to modernize existing equipment without the need for additional software systems.
Stefan Schade, Managing Director of Trackbar, emphasizes: "We are pleased to offer studio owners who already benefit from the many advantages of the EGYM ecosystem a seamless extension of their digital infrastructure for existing equipment. Thanks to EGYM's open platform, analog strength equipment can be upgraded without the need for additional software systems, making implementation particularly smooth for gym owners and providing members with a consistent training experience."
This cooperation sets new standards for the digital fitness industry - with more efficiency, flexibility and better training control for everyone involved.
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Editorial team fitnessmarkt.de
Source and image source: shape UP Business
Published on: 26 February 2025