At the FIBO CHINA it was once again noticeable - the enormous enthusiasm for fitness among many Chinese, which has brought the market enormous growth rates for years. The fitness wave in China is accompanied by demand for the latest equipment, which is prompting many studios to invest. Important partners in the further development of the Chinese fitness industry are often suppliers from Europe and the USA, who once again used FIBO CHINA from September 17 to 19, 2015 to expand their contacts with the local market.
8,018 visitors, including over 6,000 trade visitors, came to FIBO CHINA 2015 in Shanghai from September 17 to 19. This means that in its second year, the trade fair has already recorded a jump in growth of around 90 percent (2014: 4,238). FIBO CHINA has also grown in terms of exhibitors compared to its premiere in 2014. 87 exhibitors (2014: 55) presented a total of more than 100 brands. "We are focusing primarily on high-quality growth in order to give the trade fair a clear profile in the premium segment," says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland GmbH. "Our aim is to further promote the exchange between the Western and Asian fitness industries. China is a highly exciting market that certainly has the potential to double in size over the next few years." An upswing that is also supported by the know-how of the international market leaders in the fitness industry, for whom China is becoming an increasingly important sales market. Exhibitors at FIBO CHINA included Matrix, Technogym, Precor, gym80, Life Fitness and SportsArt. Numerous companies from Asia and the distributors based here also presented themselves. FIBO CHINA is a cross-border project of Reed Exhibitions Deutschland GmbH, the organizer of FIBO, and its Chinese colleagues from Reed Sinopharm Exhibitions. An effective collaboration, as the results of FIBO CHINA 2015 show.
Market with great potential
The Chinese fitness market already has a volume of around 1.9 billion US dollars with around 84,000 employees. And the signs are pointing to growth. Around 400 million Chinese people are currently between the ages of 18 and 50, making them a potential target group for fitness studios. Around 13 million Chinese are already members of one of the 3,500 fitness studios. They invest an average of 500 to 1,000 US dollars a year.
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The target groups of FIBO CHINA are local sales representatives, fitness studios, buyers from hotel facilities, trainers and instructors as well as fitness enthusiasts and wellness fans. Like FIBO, the trade show combines the EXPERT, PASSION and POWER segments. Global trends and innovations are in demand, especially in the areas of fitness equipment, training concepts and nutrition. Networking is also the order of the day. China, for example, offers great potential for providers of fitness apps and wearables - after all, China is the number one smartphone country.
Training and competition
In addition to the industry's most important innovations, FIBO CHINA offered an extensive supporting program. In cooperation with the European industry association Europe Active, the FIBO CHINA Fitness & Health Summit was held here for the second time. The Corporate Health and Wellness Management Conference focused specifically on topics related to corporate health management. The FIBO CHINA Fitness Convention was aimed at trainers and showcased the latest trends in the group fitness sector. Supported by the Chinese Bodybuilding Association and the Chinese Leisure Sports Administrative Center, the National Bodybuilding/ Fitness Competition also took place.
Source: F&G
Published on: 13 November 2015