The industry network WIFA Deutschland e. V. is continuing its growth course and welcomes another important partner to its ranks with Sport Alliance GmbH. Following the already established cooperations with the German Sports Academy and Basic-Fit Germany, the network has thus gained one of the leading technology providers in the European fitness industry for its mission to specifically promote and network women in the fitness and health industry.
Sport Alliance GmbH is one of the most influential companies in the digital transformation of fitness studios. The company is particularly well known for its Magicline studio management platform, which is used by thousands of fitness and health facilities. Sport Alliance also supports operators with innovative solutions in the areas of membership management, studio apps, financial services, business process automation and digital customer communication.
Joint commitment to digitalization and equal opportunities
The new partnership brings together two organizations that are committed to the future viability of the industry in different ways. While WIFA Deutschland e. V. promotes the visibility, networking and professional development of women, Sport Alliance contributes its extensive expertise in the areas of digitalization, innovation and modern studio management. Together, both partners want to help create new perspectives and develop the fitness industry sustainably.
Topics such as digital expertise, modern management concepts and innovative business models are becoming increasingly important, especially against the backdrop of increasing technological change. The cooperation aims to support women in actively shaping these developments and taking advantage of new career and development opportunities within the industry.
Maike Kunze (née Kumstel), 1st Chairwoman and co-founder of WIFA Deutschland e. V., explains: "With Sport Alliance, we are gaining a partner that is not only shaping the industry technologically, but is also actively shaping the future. Together, we want to create new perspectives and encourage women in particular to take advantage of opportunities in an increasingly digital environment."
Sport Alliance also sees the collaboration as an important step for the further development of the industry.
Bettina Hermes, Director Partnerships, Sport Alliance GmbH, emphasizes: "Partnerships are a key lever for us to sustainably develop the industry. With WIFA Germany, we are specifically supporting a network that promotes diversity and empowers women."
Martin Bardeleben, General Manager Germany, Sport Alliance GmbH, adds: "As a technology partner to many fitness studios, we see every day how important strong networks are. The collaboration with WIFA is a logical step for us to strengthen the industry holistically."
Various joint activities are planned as part of the partnership. These include specialist events, networking events, workshops and formats for the exchange of knowledge and experience. In addition, impetus will be provided on topics such as digitalization, leadership, career development, entrepreneurship and future-oriented studio management. The aim is to connect professionals, leaders and female entrepreneurs and to further promote exchange within the industry.
About WIFA Deutschland e. V.
WIFA Deutschland e. V. was founded in January 2025 by seven committed women from the fitness and health industry. The association pursues the goal of sustainably strengthening diversity, equal opportunities and the visibility of women within the industry. To this end, WIFA creates targeted opportunities for networking, knowledge transfer and personal development.
Members benefit from an exclusive network, regular digital and face-to-face meetings, specialist events, further training opportunities and a protected space for exchange and mutual support. In addition, the association works with companies, educational institutions and industry organizations to further expand the presence and influence of women in the fitness and health industry.
About Sport Alliance GmbH
Sport Alliance GmbH, headquartered in Hamburg, is one of the leading technology companies in the international fitness industry. The company develops digital solutions for fitness and health providers and supports them in making business processes more efficient, improving member experiences and promoting sustainable growth.
With more than 10,000 managed gyms worldwide, including 14 of the 30 largest European fitness chains and over 130 international chains in 55 countries, Sport Alliance has an extensive market presence. Its customers include FitX, Fitness First (LifeFit Group), McFIT(RSG Group), clever fit and Bodystreet.
The product portfolio includes Magicline, one of the leading ERP and management solutions for fitness studios in Europe. The offering is complemented by PerfectGym, which is specially designed to meet the requirements of international chains and franchise systems. With MySports, the company also offers a digital membership platform to optimize the gym experience. As an integrated financial services provider, Finion also supports fitness facilities in the efficient processing of invoicing and contribution management - from payment processing to receivables management.
By combining technology, service and industry expertise, Sport Alliance is making a significant contribution to advancing the digitalization and professionalization of the fitness industry worldwide.
Editorial team fitnessmarkt.de
Source and image source: Sport Alliance GmbH
Published on: 12 June 2026