TRUE Fitness has been one of the world's leading manufacturers of cardio equipment for more than 35 years. cardio- and strength training equipment for commercial fitness facilities. TRUE Europe is a wholly owned subsidiary of TRUE Fitness Technology Inc, USA. The new subsidiary in Germany will further strengthen TRUE's global presence in the fitness market.
"TRUE is represented in over 45 countries. Germany holds a leading position in this regard," said Matt Hacker, CFO at TRUE Fitness. "As a company, we are committed to providing our customers with the best possible support. This is exactly what TRUE Europe enables us to do."
Philippe Dodémont, European Head of Sales for TRUE Fitness, adds: "TRUE Europe is looking forward to serving its large network of customers in Germany directly from now on and actively supporting its customers in achieving their goals."
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Source: fitness MANAGEMENT
Published on: 15 March 2018