In Germany, there are more and more gyms that are operated (mostly) without staff. We have summarized for you here which providers there are and what distinguishes the different concepts.
100% fitness
How many studios are there on the market? How many are planned for the next 1-2 years?
There are currently seven locations. In the next two to three years, 50-100 more facilities are planned.
Description of the concept
The staff-reduced to staff-free studios of 100% Fitness are designed for target regions in rural to suburban areas with a catchment area of 5,000 to 15,000 inhabitants.
Characteristics are the favorable fee structure, the long opening hours and the comprehensive studio equipment of the facilities. The studios are fully automated, from member recruitment to member support. This greatly reduces the administrative workload, and the operator's working hours are between two and four hours per week.
Memberships are concluded online. Immediately after registration, the new member can start with the first training session, completely automated.
The equipment is customized for each studio to ensure the best offer at each location. The entire processes for studio operation are predefined by the concept and have already been successfully tested on the market several times. Nevertheless, the operator has an influence on the pricing and tariff structure and can integrate his own additional services.
Due to the low total costs and successful marketing, cost recovery is already possible within the first six months.
Required investment sum per system?
Depending on the size of the studio and the property, the investment sum differs. For small studios with 200 to 250 m2 and a developed property, the costs can be less than 100,000 euros.
What does the equipment in the studios look like?
The equipment depends on the size of the property and the catchment area. 100% Fitness cooperates with several equipment manufacturers and puts together the studio equipment individually. If the size is large enough, the equipment standard of cardio and strength equipment is supplemented with a functional training area, a plate-loaded area and other offerings.
What advantages do franchise/licensees have or what support do they receive?
Partners enjoy several benefits. They receive price advantages through the license network with all system-relevant partner companies. The future license partners are also supported by an automated project planning and support including a close monitoring until the opening of the club.
During ongoing club operation, there is a monthly meeting of all franchise partners with club-relevant data. The support also includes an all-round carefree package through turnkey interior fitting of the rented premises.
The 100% Fitness Lifestyle Marketing 2.0 includes intelligent new customer acquisition with a chatbot and re-targeting, which can take sales to a new level. Urban branding and a social media strategy with its finger on the pulse enable partners to achieve steady membership growth at all times.
Source and image source: BODYMEDIA
Published on: 27 October 2023