In our fast-paced digital world, it is crucial to stand out and offer members real added value. This is exactly where EGYM Genius comes in: With AI-based, personalized training plans and the networking of all equipment, it makes your gym smarter - and training more effective and exciting for members. Find out how you can use EGYM Genius for successful marketing in this article.
Use the ready-made marketing materials
EGYM offers you a variety of tools: social media posts, newsletter content and website text modules that you can customize to suit your studio. Attention-grabbing headlines such as:
Scan it
Work it
Track it
Repeat
These headlines arouse curiosity and bring potential members into direct contact with you.
Successful on social media: this is how it works
Brand building through storytelling
Present your studio as an innovative hotspot. Share videos and photos of your training area and equipment - show how EGYM Genius integrates traditional equipment such as barbells or weights into a smart, connected workout.
Tip: Authenticity wins. Focus on influencers or members who use EGYM Genius and let them share their success stories.
Targeted post promotion
Increase your reach by promoting EGYM Genius posts. Targeted ads, adapted to regional interests and age groups, are particularly effective. Invite potential members to experience the system with a free trial lesson.
More engagement through interaction
Comment, like and share the progress of your members. Start a story series in which members share their experiences with EGYM Genius and thus promote the community spirit.
Offer real added value
Share tips, training plans and tutorials on EGYM Genius. Organize competitions, e.g. for free training sessions or prizes - this encourages active participation and promotes loyalty.
Print & digital: the perfect combination for maximum visibility
Effective print marketing ideas
Roll-ups: In the entrance area or at events, they attract everyone's attention.
Posters: Placed on mirrors, in changing rooms or on equipment, they arouse curiosity.
Flyers: Perfect for prospective customers who want to take information straight away.
Floor stickers: Creative and eye-catching - lead members directly to the equipment.
Digitization of print materials
Use posters and roll-ups on digital screens in your studio. Supplement them with the EGYM Genius explanatory video, which guides members through the benefits of the system in a clear way.
Website, newsletter & press work: your studio in the spotlight
Newsletter with added value
Give exclusive insights into the functions of EGYM Genius and offer special trial classes.
Website as a business card
Present EGYM Genius prominently on your website with clear texts and high-quality images. Show that your studio is a pioneer when it comes to smart training concepts.
Targeted press work
Use press releases to draw the attention of local media to the innovative possibilities of your studio.
Creative diversity on multiple platforms
Use Instagram, TikTok, LinkedIn and YouTube for a cross-channel experience:
Instagram: Share success stories and highlight clips.
TikTok: Post short tutorials or challenges with EGYM Genius.
LinkedIn: Focus on the scientific and technical benefits.
YouTube: Create longer explainer videos or post "shorts" for quick inspiration.
Conclusion: Make your studio an innovation leader
With well thought-out marketing and the smart solutions from EGYM Genius, you can take your gym to the next level. Use the ready-made tools, combine print and digital strategies and strengthen your community with authentic content. This will not only secure you new members, but also long-term enthusiasm and loyalty.
Want to find out more? Get the latest prices for EGYM fitness equipment!
Editorial team fitnessmarkt.de
Source and image source: EGYM GmbH
Published on: 6 December 2024