The two companies SCHNELL Training Equipment and ELEIKO, founded 65 years ago, have formed a strategic partnership.
The two companies SCHNELL Training Equipment and ELEIKO were both founded only in 1957 and have a similar history. Both companies started as suppliers to the weightlifting sport and provided equipment to Olympic Games.
However, the companies, which are still family-owned with manufacturing in Germany and Sweden, respectively, took different directions in the 1980s.
While ELEIKO continues to focus on weightlifting equipment, SCHNELL, under the leadership and with the know-how of brothers Achim and Klaus Schnell, has established itself as a developer, manufacturer and supplier of training equipment for professional sports, physiotherapies and also premium fitness providers.
"We focus on uncompromising quality and maximum vertical integration in our two home countries Germany and Sweden. There is probably no professional training facility in the DACH region that is not equipped with ELEIKO and SCHNELL, a partnership is only logical!"
Ralph Pfeifer, CEO of the German subsidiary ELEIKO SPORT GMBH
"Our different focuses with the same goals and values complement each other perfectly."
Achim Schnell, CEO of SCHNELL Trainingsgeräte GmbH
ELEIKO, as a leading manufacturer of Free Weights, will add premium training equipment from SCHNELL to its portfolio in the future; in return, SCHNELL will offer ELEIKO products to its customers.
Source and image: BODYMEDIA
Published on: 19 August 2022