Late 2005 marked the opening of the very first Traine Lounge which offered unconventional EMS (electrical muscle stimulation) training methods early on. In 2012 the franchise succesfully launched the discount concept Traine Box which was targeted at a younger interest group. Recently, Traine has announced a number of new openings.
The newest stores can be found in Aachen, Ratingen and Mönchengladbach. Further openings are planned in Mühlheim, Düsseldorf, Heiligenhaus and Essen. Traine's constant research and developement of EMS technologies at their own facilites as well as competent schooling and partnership by their franchise partners are the main advantages of the franchise system. With a strong focus on social media advertisment, the internet is undoubtedly its main marketing channel.
Source: Franchise PORTAL
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Published on: 22 January 2016