The Saudi sports and fitness sector is booming - and the launch of FIBO Saudi, a new trade show for health and fitness, represents another milestone in this development. The event, organized by RX, the renowned organizer of FIBO, will take place from 1 to 3 October 2025 at the Riyadh Front Exhibition & Conference Center. With a clear focus on innovation, networking and promoting a healthy lifestyle, the trade fair is aimed at both local and international players.
A dynamic market with enormous potential
The value of the Saudi sports sector grew from USD 6.3 billion in 2022 to USD 7.1 billion in 2023, according to the Saudi Ministry of Investment. This impressive growth is the result of initiatives such as Vision 2030, which aims to make Saudi Arabia a leading market for health, fitness and wellness. Part of this strategy is to increase the number of physically active people in the Kingdom from 13% to 40% by 2030.
In addition to a heightened awareness of health and fitness, the increasing prevalence of lifestyle diseases is also contributing to the fact that more and more people are seeking out gyms and fitness clubs. This trend opens the door for international brands to establish themselves in one of the fastest growing markets in the world.
FIBO Saudi as a platform for networking and progress
Vasyl Zhygalo, Managing Director of RX Middle East, emphasizes the importance of FIBO Saudi for the region: "FIBO Saudi will strengthen the emerging health and wellness sector in Saudi Arabia and provide a platform for the industry to network, innovate and promote advancements in health and wellness."
The show will bring together industry experts, companies and fitness enthusiasts to exchange ideas, discover new business opportunities and further drive the fitness market in the Middle East. With the support of regional and international partners, FIBO Saudi will help to sustainably promote enthusiasm for fitness and health.
A diverse exhibition program
FIBO Saudi offers a wide range of exhibition areas and activities. Visitors can look forward to topics such as fitness equipment, sports nutrition, fitness technology, sports medicine and wellness products. Interactive live experiences and educational activities will ensure that participants not only learn about new trends, but also gain practical inspiration for their work or everyday life.
With this approach, the trade fair is aimed at fitness professionals, investors, companies and enthusiasts alike and offers a unique opportunity to actively shape the region's health and wellness sector.
Vision 2030 and its impact on the fitness industry
FIBO Saudi is in line with Vision 2030, which aims to sustainably improve the quality of life in the Kingdom. In addition to promoting sports activities, it also aims to strengthen economic opportunities in the health and fitness industry. Programs such as the National Transformation Plan and the Quality of Life Program are helping to make the fitness sector one of the pillars of the Saudi economy.
RX and the global mission for health and fitness
RX, the organizer of FIBO Saudi, is a global leader in events and exhibitions. With its experience in over 42 industries and 350 events annually, RX creates platforms that foster business relationships, innovation and growth. FIBO Saudi is part of the global FIBO network that promotes long and healthy lives through fitness and wellness.
An event not to be missed
FIBO Saudi 2025 is more than just a trade show - it is a movement that elevates the Saudi fitness market to the international stage. With an exciting mix of innovation, networking and hands-on experiences, this event is a must for anyone who wants to be part of the dynamic health and fitness industry in the Middle East.
Editorial team fitnessmarkt.de
Source: FITNESS TRIBUNE
Image source: #705311861 Orxan / stock.adobe.com
Published on: 26 November 2024