Cooperation for even more innovation: Munich-based equipment manufacturer EGYM and ACISO Fitness & Health GmbH have agreed on a strategic partnership at FitnessConneced 2021. Thomas Nemmaier and Philipp Roesch-Schlanderer explain the synergies and opportunities that result.
ACISO Fitness & Health GmbH and EGYM GmbH, both headquartered in Munich, are expanding their successful collaboration and have agreed on a cooperation for the German market.
Components of the cooperation include a coordinated marketing strategy and intensive networking of the innovation teams.
WIN-WIN situation for all parties involved
"New EGYM products and joint studio concepts will be offered to partner studios in the future with a marketing package from ACISO," explains Thomas Nemmaier, new ACISO CEO from 2022. He is particularly pleased about the cooperation and the extended benefits for customers and the market right at the beginning of his new role.
In addition, joint customers of both companies will benefit from special conditions and from the innovation advantages for the individual consulting customers of ACISO, INJOY franchisees and the premium provider ELEMENTS. ACISO customers receive premium support for holistic solutions in the fitness and health sector.
For EGYM CEO Philipp Roesch-Schlanderer, the strategic partnership is another important building block on the way to a fitness studio that works for everyone: "Our close cooperation with ACISO creates a deep dovetailing on the product and service side. Together, we'll be even better at communicating to gym operators how our smart EGYM products can help them make their members, and therefore their facilities, even more successful."
EGYM Professional will also become a communications partner of ACISO. Creative workshops with teams from both companies and joint customer events are already firmly planned for 2022.
Source and image source: fitness MANAGEMENT
Published on: 11 December 2021