As one of the leading manufacturers of electronic fitness equipment, milon is represented in health and fitness facilities in over 30 countries worldwide. To further expand the international market, milongroup brings Jimmy Andrew of BOOFIT Ltd. on board as an external consultant. A native of Scotland, he has over 30 years of experience in developing and expanding new fitness markets abroad. The official signing of the contract took place at the milongroup stand during FIBO 2022.
International experience for worldwide expansion
Andrew is a highly experienced expert in the international fitness industry, but only got there in a roundabout way. After studying mining in Scotland, he spent many years working in the sports and tourism industry throughout Europe. After periods in Kenya and Switzerland, he opened his first fitness studio in Bochum together with his wife Patricia.
During the same period, Pulse Fitness GmbH was founded, and as Global Sales Manager, he promoted the company worldwide. This was followed in 1994 by the founding of Scotfit, whose presence he established and expanded in Europe, the Middle East and Africa.
"I know our industry very well, and I know it globally. What is new for me, however, is working with electronic strength equipment or agility concepts. This is a unique product portfolio that opens up completely new perspectives," says Jimmy Andrew about his job as Consultant Global Sales for milongroup.
Andrew continues,"After all these years, still being able to open up new fitness markets abroad motivates me immensely. milon certainly represents the Porsche among electronic fitness equipment and that's why this partnership also fills me with a certain pride. "
Bernd Reichle, Managing Director of milon Industries GmbH is also enthusiastic about Andrew: "We are convinced that with Jimmy Andrew we will continue to drive our global growth. The milongroup is already very successful internationally, but there are definitely still markets that have a lot of potential and where we want to have a stronger presence."
Focus on new markets
"In addition, we also intend to gain a foothold in other countries that we do not yet accompany today," says Reichle
"This task is tailor-made for an insider like Jimmy, who knows the needs of the individual countries and the fitness industry inside out. We are very pleased that he will be assisting us in an advisory capacity from now on!"Bernd Reichle, Managing Director milon Industries GmbH
"I have known Jimmy for many years and have a high regard for him. He has a large international network and has extensive sales know-how," adds Wolf Harwath, Managing Director five Konzept GmbH & Co. KG.
Harwath continues: "He knows how the markets work in other countries and has a feel for global developments in our industry like no one else. Even more, he brings not only the skills but also a great passion for training."
Source: fitnessManagement
Image Source: #356988154 Yingyaipumi / stock.adobe.com
Published on: 21 April 2022