Around 150 guests, including partners from industry, suppliers and studio operators, came to Emersacker on September 27 for the VIP event to experience the world premiere of milon X live at milon headquarters.
At the beginning of the event, milon CEO Bernd Reichle welcomed the numerous guests. In his speech, he emphasized how much work and heart and soul the development team had invested in the new milon X equipment series over the past three years and how much milon had been looking forward to the day of the world premiere.
Afterwards, the gym operators were divided into three groups and went through various stations of production and development, where they gained exciting insights into production processes and the company's history, among other things.
Secret of the new series revealed
After a networking break, the highlight of the event approached. The back part of the warehouse was turned into a show stage, where the five devices of the new milon X series were already clearly visible, but still covered.
However, the guests had to be patient until the equipment was unveiled, because first the new milon shareholder Christian Jäger took the floor. He explained that his goal was to build a healthcare group, with milon as an important component.
In addition, the entrepreneur emphasized that he wanted to further promote the topic of digitalization in the future and make people aware of the need to do more for their health. Christian Jäger's message to the guests:
"We have a lot planned and I have come to stay!"
Wolf Harwath then took the stage. He explained to the eager guests that from the very beginning it had been his idea to use the fully electronic cable pulley machines to provide a functional whole-body workout that is accessible to everyone.
During the three-year development phase, the milon idea of "simple, safe, efficient" had top priority. He also made clear how detailed work was done in the development of the equipment. For example, the cable outlets were repeatedly moved by a few centimeters in order to ultimately find the ideal position that offers the best possible training experience for every body size and every need.
Based on current studies that say people spend an average of 9.5 hours a day sitting, it was quickly determined that the machines would be built for standing workouts.
The highlight of the equipment is the 3D Avatar technology, which allows each exerciser to always understand what to do. After the five machines(butterfly, lat pull, shoulder, legs and rowing) were unveiled, actor Mark Keller and Francesco Friedrich, world champion and Olympic champion in bobsled, demonstrated how versatile and effective training on the milon X series machines is.
Afterwards, the guests took the opportunity to test the training on the prototypes under the guidance of milon staff.
Source and image: BODYMEDIA
Published on: 6 October 2023