With the label MED80 the equipment manufacturer aims to expand its presence in the healthcare market. gym80 is launching its new label, under which the medical and software divisions will operate in future, at the beginning of July 2018. A new MED80 showroom will open in Waltrop on July 11.
The healthcare market is considered lucrative, but also demands maximum specific know-how and a particularly close relationship between suppliers and customers. Communicating with therapists, doctors and clinics at eye level requires a great deal of specialist knowledge and industry experience. The aesthetics are also different from those in the fitness sector, for example: mountains of muscle, bare skin and a "higher, faster, further" attitude are not welcome here.
In the future, gym80 wants to take this into account more than ever. The new label will be launched under the name MED80 at the beginning of July. Karsten Jahns (52) has been appointed Business Unit Manager. In addition, a separate showroom will open in Waltrop on July 11, where, in addition to the MPG-certified strength equipment series and the electronic circular system 4E and software solutions will be presented.
Exploiting market potential, serving needs even better
Simal Yilmaz (48), Managing Director of gym80 international GmbH, made this strategic decision purposefully: "The segments fitness and Medicine address completely different types of customers. With our return to the theme of strength at gym80 and corresponding external presence, we would not have built up trust in the med sector. In addition, detailed medical knowledge and personnel with industry experience are necessary there. That's why we decided to serve the medical market under an independent label and thus also give it more weight in our portfolio."
In Karsten Jahns (52), he has found the ideal person for this area of responsibility. He himself worked for many years as a physiotherapist and later in medical technology. He therefore knows the challenges of the industry. Jahns looks forward to the task with excitement, but also respect: "I have already been in product management at gym80 for 13 years and have always wanted us to exploit our potential in the healthcare market more intensively. Now I have the opportunity to devote my full energy to this. I am very much looking forward to this task, but I also know that the market is already highly competitive. Nevertheless, I am confident because I know what potential there is in our products."
Certified strength equipment meets digital solutions
For many years now, gym80 has been offering products for prevention and rehabilitation that comply with the MPG guidelines. The biomechanics and design of the equipment meet the specific needs of users, for example with barrier-free access and elevated seating options. Restrictions in freedom of movement are counteracted, for example, with adjustable angular positions for footrests and load arms. An interesting alternative to previous isokinetic systems is offered to therapists and hospitals by the 4E Medical line. This series offers isokinetic, isotonic, isometric and higher eccentric training. Software documents therapy progress in real time and makes progress visible. The software, designed in conjunction with a strategic partner, is able to network the entire training area, contributing to targeted and informed studio management and training control.
Showroom creates brand experience
In the future, the specially equipped showroom in Waltrop (NRW) will not only be a presentation area, but will also embody the MED80 brand, make it tangible and intensify customer contact. Karsten Jahns emphasizes: "Especially in the medical sector, trust is elementary. In the future, our presence in Waltrop will offer us optimal conditions for responding to customers in a targeted manner. The independent brand presence also meets the expectations of the target group and thus creates acceptance and identification. Overall, the strategic step of diversification will strengthen our market position. I am very confident about the future."
The showroom opening will take place on July 11, 2018. Starting at 2:30 p.m. at Leveringhäuser Str. 136 in 45731 Waltrop, exciting presentations from therapy and professional sports will be offered to interested parties and guests - the physical well-being of all guests will also be provided. You can register for the opening of the MED80 showroom at info@MED80.de.
Here you will find detailed information about speakers and the schedule of the showroom opening.
New and used fitness equipment from gym80 can be found at fitnessmarkt.de!
Source: fitness MANAGEMENT
Image source: MED80
Published on: 28 June 2018