The population's health awareness has increased more and more in recent years. This also includes the fact that a healthy and conscious diet is becoming increasingly important for many people. This trend is also picked up by FIBO this year and makes Healthy Nutrition the top topic!
Focus on Healthy Nutrition
The topic of healthy nutrition for fitness, sports and lifestyle will be featured even more prominently from April 12 to 15, 2018. This will be ensured by the new FIBO Cooking Area in Hall 10.2. and the new Sports Nutrition Area in Hall 4.2.
"A healthy lifestyle is desirable for more and more people, across all generations," says FIBO Director Silke Frank. For the fitness and health industry, this offers great potential for expanding the range of products and addressing new target groups. "Supplements are not an exclusive niche topic for bodybuilders and athletes, but a popular lifestyle."
Live Cooking
For the first time at FIBO, there will be a Live Cooking Area, where manufacturers and nutrition specialists will explain live in 45-minute shows which everyday dishes can be cooked with supplements and superfoods. Seven shows will take place each day of the show, covering topics related to Healthy Soups, Quick & Healthy, and vegetarian, vegan or gluten-free meals. "The focus is on inspiration for a healthy lifestyle, not on product presentation," emphasizes Silke Frank.
FIBO Sports Nutrition Area
Also making its debut at this year's FIBO is the Sports Nutrition Area - where everything revolves around the topic of sports nutrition. Companies will present their new products for fitness and lifestyle. Among others, Orthomol, OVOBEST, Melitta, CaloryCoach and Dr. Goerg will be there.
The Power theme area also offers a comprehensive range of nutrition products. Around 150 companies will be presenting their supplements for performance and health, including IronMaxx, WOMEN'S BEST, Rocka Nutrition, Energy Cake and FITTASTE.
Only less than one month left until FIBO! Do you already have your ticket? Click here to go to the ticket store!
fitnessmarkt.de will of course be at FIBO again - visit us in Hall 7/ D15! We are looking forward to many new contacts and stimulating conversations!
Editors fitnessmarkt.de (SIS)
Picture source: FIBO
Published on: 19 March 2018