Life Fitness expands its family of brands with the acquisition of Cybex. Life Fitness' parent company, Brunswick Corporation (NYSE: BC), today acquired Cybex International Inc. for $195 million.
The addition of Cybex expands Life Fitness' extensive product portfolio, particularly in the premium equipment segment. "With Cybex, one of the most respected brands in the fitness industry, we are enhancing the already world-leading product offering of our Life Fitness family of brands," said Chris Clawson, President of Life Fitness. "Cybex is a perfect fit for Life Fitness because it is another brand that develops world-class products and creates exceptional customer experiences."
Founded in 1970 and headquartered in Medway, Massachusetts, USA, Cybex offers a line of high-quality, robust cardio and strength equipment. While the cardio range includes treadmills, ergometers and the highly acclaimed Arc Trainer, the strength portfolio includes equipment with plug-in weight towers and weight plates as well as equipment for functional training and free weight workouts. Cybex products are manufactured in Owatonna, Minnesota and Medway.
"We are excited to add Cybex to our extensive lineup, which includes Life Fitness, Hammer Strength, SCIFIT, InMovement and Brunswick Billiards. This allows us to offer all our customers the best product selection, service and support in the industry," says Clawson. "With the combined expertise of Cybex and Life Fitness, we aim to set a new standard in product quality, innovation and customer experience that is unparalleled in the fitness industry worldwide."
Cybex's market position is expected to benefit greatly from Life Fitness' extensive international distribution network, which serves more than 120 countries: "The Cybex brand is one of the most respected in the industry," notes Clawson. "We are determined to promote the brand globally and further strengthen the scope of the product range."
For more information on Life Fitness and the full family of brands, visit www.lifefitness.com, en.cybexintl.com & brunswick.com
Source: F&G
Published on: 29 January 2016