Company works on training concepts of the future at the Experience Hub Barcelona
Life Fitness, the leading international manufacturer of premium fitness equipment, has opened a European fitness think tank in Barcelona. In its Experience Hub in the Spanish metropolis, the company aims to give trade visitors an insight into current and future innovations in the industry. In addition, the development of the fitness and wellness industry is to be driven forward with input from visitors.
"We analyze, understand and forecast the expectations of exercisers and help gym and health center operators to respond appropriately," says Jason Worthy, President of Life Fitness. At a time when the demands on gyms are increasing rapidly due to digitalization and major leaps in technology, this knowledge is the key to success. "We invest heavily in making our customers pioneers of new fitness trends."
At the Life Fitness Experience Hub, everything revolves around the equipment of tomorrow, digital training and experience-oriented workouts. "The fitness landscape is undergoing profound change. With the Experience Hub, we are showing that we want to go down this path together with our customers," says Worthy. In the fitness think tank, visitors will be able to immerse themselves in fitness trends in an atmosphere of innovation and cooperation in order to develop new and promising approaches with the professionals from Life Fitness.
Barcelona is the company's second international future factory alongside Chicago - the Hong Kong location is soon to follow.
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Source: Life Fitness
Image credit: #1388030_AleksandarPasaric
Published on: 5 June 2019