Life Fitness, the leading international manufacturer of premium fitness equipment, has been honored with the 2019 ISPO Award at the world's largest sporting goods trade show, ISPO in Munich, Germany, for its Platinum Club Series treadmill. An independent jury of 43 retailers, designers, marketing experts, journalists, athletes and end users from twelve countries awarded Life Fitness the prestigious seal of quality for the most innovative sports product in the Health & Fitness category. As a result, the Platinum Club Series treadmill now holds the title of "Product of the Year."
Several hundred new developments are in the running for the ISPO Award every year. Among them are more and more networked devices that collect, transmit and evaluate training data. The Platinum Club Series treadmill impressed the jury with its digital diversity, made possible by the new Discover SE3 HD console. Its technology not only allows synchronization with the Apple Watch and the use of streaming services such as Netflix or Spotify, but in addition, the RunSocial app turns training on this device into a community workout: on the intuitive Discover SE3 HD console with LCD touchscreen, runners can choose between the most beautiful running routes in the world and interact and communicate in real time with other exercisers anywhere on the globe who are currently using the same route. The exercisers see themselves and the other runners as avatars on the display.
"We are very pleased to receive this award," said Tom Lindemann, Sales Manager Consumer Business D/A/CH of Life Fitness. "When ISPO, the world's leading trade fair for the sporting goods industry, awards our product, it's a great confirmation of our work. We want to shape the digital workout and offer exercisers the most diverse, exciting and motivating training experience with the possibilities of modern technology."
The ISPO Award 2019 in the Health & Fitness category was presented during the trade show in Munich on February 4 at 1 p.m. on the stage in Hall B4. All award-winning products were on display in an exhibition in Hall B1 from February 3 to 6.
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Source: Life Fitness
Published on: 26 February 2019