On the occasion of the company's 50th anniversary LES MILLS Germany and Phillip Mills personally invited guests to an evening at the Hamburg event location "Au Quai" on September 13.
2018 is an anniversary year for LES MILLS. On February 5, the company celebrated its 50th anniversary. What began in 1968 as a small gym in Auckland, New Zealand, has developed into a global fitness movement with 23 different programs - BODYPUMP, BODYCOMBAT and BODYATTACK and many more. Today, LES MILLS classes are offered in 20,000 licensed studios worldwide and 140,000 instructors teach over six million participants every week. It should not go unmentioned that LES MILLS is still an owner-managed family business.
A 50th company anniversary is something special in the still young fitness industry. To mark the company's anniversary, LES MILLS Germany invited a select group of partners, customers and companions to celebrate these 50 years of success together on September 13. Phillip Mills, Managing Director of LES MILLS, personally traveled to Hamburg for the occasion.
The evening began in sunshine and pleasant late summer temperatures with a relaxed get-together on the sun terrace of the event location "Au Quai", which is located directly on Hamburg's harbor. Mark Fest, Managing Director of LES MILLS Germany, officially opened the evening and welcomed Phillip Mills.
Phillip Mills then led his guests through the company's 50-year history in a very personal presentation, during which he repeatedly provided exclusive industry insights and insights into his personal secrets of success. According to extensive research by LES MILLS, "experiences, results and motivation" are the key factors that fitness studios need to deliver in order to achieve long-term success.
Phillip Mills concluded with a sentence that his father Les Mills said 50 years ago when he opened his first studio: "The mission of the fitness industry is to get people excited about fitness." This mission continues to drive both Phillip Mills personally and the LES MILLS company.
Afterwards, guests and hosts took the opportunity to exchange ideas in a relaxed atmosphere over an excellent flying dinner.
Source: fitness MANAGEMENT
Published on: 19 September 2018