The two new partners presented themselves together for the first time at the FIBO fitness trade fair in Cologne in April 2018.
7NXT, a leading provider of digital content on the topics of health and lifestyle lifestyle, is the ideal partner for INJOY, one of the leading fitness providers in the German-speaking countries. With this strategic cooperation, fitness expertise will be bundled, mutually strengthened and expanded into an exclusive fitness alliance. The collaboration includes the joint development of an innovative and unique course system with one of the biggest fitness influencers in Germany, Sophia Thiel, which will be advertised in a joint TV commercial. INJOY and Sophia Thiel will also present themselves together at fan events. INJOY will also be a premium partner of the upcoming season of "Fitness Diaries", which will start on German free TV in fall 2018. In the branded entertainment format, which will be broadcast on SIXX, German fitness influencers will give a very personal insight into their lives.
Image source: Injoy/Sophia Thiel
Source: F&G
Published on: 19 June 2018