The world's leading EMS providers are in the starting blocks to conquer the world's largest fitness market: FIBO USA will be the kick-off for companies such as miha bodytec, XBody StimaWELL EMS and Visionbody. While EMS training has made the leap out of its niche in Germany and parts of Europe, the market in the USA is practically non-existent. FIBO USA could now change that.
From December 6 to 8, FIBO will be celebrating its premiere at the Orange County Convention Center in Orlando, Florida. The aim is to offer internationally operating companies an important anchor point in the American market. This offer is particularly popular in the EMS sector.
FIBO USA is the first time miha bodytec has exhibited at a trade fair in the USA. When miha bodytec was founded in 2007, EMS training was EMS training was still largely unknown. Today, EMS is increasingly becoming a popular sport. Starting in Germany, miha bodytec wants to establish EMS personal training as a recognized and pioneering form of training and therapy worldwide. The next step: the USA.
XBody also presents itself on the American market for the first time. The company is already active in 55 countries and more than 3,000 studios are equipped with XBody whole-body EMS devices, including studios in Canada and Central and South America.
For Philipp Akguezel, Sales Director at StimaWELL EMS, raising awareness and finding dealers are the decisive factors. The StimaWell umbrella brand includes the StimaWell EMS whole-body electrostimulation device, the StimaWell Relax or MTRS electrostimulation mat for treating back pain and StimaWell FaceTime for reducing facial wrinkles, also based on electricity and hyaluronic acid.
In addition to the product presentations, it is important to explain EMS as a form of training in the American market and to counteract negative associations. This requires clarification, which is available in the form of numerous studies and empirical values, particularly in the German market. At FIBO USA, EMS exhibitors will provide information about the benefits of training in the Speakers Forum at the trade fair. In addition, studio operators and founders will share their expertise. One of them is Matthias Lehner from Bodystreet. Lehner is one of the pioneers of EMS studios and, together with his wife Emma, is the founder of the Bodystreet concept. Founded in 2007, Bodystreet now has over 37,000 members. At FIBO USA, he will be speaking at the AHFF (FIBO American Health & Fitness Forum) about the Bodystreet franchise system and the successful concept of micro studios.
You can find more information about EMS training at EMS-TRAINING.de
Source: Bodymedia
Published on: 20 September 2018