Next year, the first FIBO Southeast Asia (FIBO SEA) will get underway.
From September 24 to 26, 2020, it will bring together the brands, manufacturers, licensors, buyers and trainers of the Asian and international fitness industry. The host will be the metropolis of Singapore, more specifically the Marina Bay Sands. "As a global brand, we provide access to the most dynamic and important fitness markets worldwide," says Hans-Joachim Erbel, CEO Reed Exhibitions Germany (organizer of FIBO Germany).
Demand in Southeast Asia for fitness offerings is on the rise, not least due to a growing middle class, tourism and increased health awareness. Like FIBO in Cologne, FIBO SEA addresses the entire fitness industry. The focus of the trade show is the B2C sector, which addresses retailers and studio operators from various segments, among others. In the B2C segment, FIBO SEA is aimed in particular at fitness trainers and consumers.
Source: F&G
Photo credit: 63023260_wootthisak_AdobeStock
Published on: 18 November 2019