See what trends are on the horizon today. Discover new products. Generate leads. FIBO 2019 offers the world's largest range of products and services for the fitness, wellness and health industries. From April 4 to 7, it will gather key players and up-and-comers, entrepreneurs, experts and trainers.
"Featuring the Future of Fitness - that's what FIBO stands for like no other event worldwide," says Silke Frank, FIBO Event Director. "Nowhere in the world is there a center that represents our industry more comprehensively." This year, new perspectives will be opened up by exhibitors from five continents and a completely revamped supporting program. In 2019, FIBO CAMPUS will be launched. The accompanying congress offers all visitor groups of FIBO valuable input around their business.
Key players and up-and-comers
Around 1,100 exhibitors from 47 countries have announced their attendance at FIBO 2019, including big names such as eGym, gym80, IronMaxx, Johnson Health Tech., Les Mills, Life Fitness, Ludwig Artzt, miha bodytec, Olymp, Precor, Technogym, Transatlantic Fitness and XBody. In many ways, they are the face of FIBO. In the same way, many young companies also represent FIBO. Visitors can look forward to around 250 new exhibitors from a wide range of segments.
Whether old hand or young whippersnapper: innovations are the focus of the international fitness industry at FIBO. Symbolic of this is the FIBO Innovation & Trend Award, which for 20 years has brought groundbreaking products from the fitness, wellness and health industry into the spotlight. This year, a record-breaking 291 exhibitors applied with their innovations.
Fitness trends 2019: holistic, digital and personal
With its exhibitors, FIBO represents the most important trends in the industry. Visitors can expect numerous solutions for modern training spaces, digitally networked and customizable. The integration of apps and wearables, entertainment, competition and self-measurement are decisive factors in the competition and of great interest to exercisers. So is holistic well-being with a strong focus on healthy and fitness-promoting nutrition. At FIBO, this is reflected in an ever-growing range of fitness food and healthy nutrition.
FIBO 2019 - All info and topics!
Health in focus
Medical fitness and BGM also continue to play a central role at FIBO. FIBO's increased focus on health topics is demonstrated by Hall 7, which is entirely dedicated to health. Here there is the world's largest overview of equipment-based training therapy. The selection is particularly large in the area of equipment with MPG certification, which is the basis for working with patients in the areas of rehabilitation, therapy and prevention. With the "Meetingpoint Physio", FIBO also creates a valuable platform for further education and networking.
New Business Area
The fitness industry is growing and with it the number of start-ups. FIBO promotes young entrepreneurs with a special area and numerous specialist presentations. In cooperation with the German Federal Office of Economics and Export Control, the German Franchise Association and the AXA Startup Center, the New Business Area shows what a successful start-up can look like, what the first steps are and what a good business plan looks like. In addition, the focus will be on successful startups. On Thursday and Saturday, the DSSV will be holding two seminars each on the topic of "Starting a Business". And on FIBO Sunday, there will be a separate pitch event with the AXA Startup Center. The search is on for the best startup at FIBO 2019.
Franchising as a model for success
Bodystreet, Fitbox, Körperformen or Stimawell EMS: numerous successful franchise systems will present themselves at FIBO in Hall 5.2. Franchising is also a special focus at the New Business Area. Here, various franchisors such as Altipeak, Easyfitness or Vegisan will present their concepts. In addition, presentations will provide information on the advantages and challenges of franchising systems. The German Franchise Association will also be available in Hall 8 to answer any questions.
Business Weekend
More business at the weekend: FIBO offers trade visitors more program and more services on the weekend. In addition to the extensive program at FIBO CAMPUS, there will be the EMS Symposium and the DSSV Business Start-Up Seminar on Saturday, the AXA Start-Up Pitch on Sunday and Guided Tours on all days.
In order to grant trade visitors faster access, there will be "Fast Lanes" at the South and North entrances as a special service. In addition, there is a limited number of parking spaces, exclusively for trade visitors in the direct vicinity of Koelnmesse.
More orientation, more networking, more business
In 2019, for the first time, there will be free Guides Tours at FIBO on the topics of Cardio & Strength, Physio, Sports Nutrition, Hotel & Wellness, Startups and Group Fitness. Stops include selected companies and special areas on all days of the show. The tour lasts approximately one hour and is accompanied by expert tour guides. Registration can be made here www.fibo.com/guidedtours .
FIBO Matchmaking also supports visitors and exhibitors in networking. Using the online platform, potential business partners can be found easily and free of charge and appointments can be made directly at the show. The Networking Lounge is located in Hall 5.2 directly at the entrance to the hall.
Wellness Worlds at FIBO
Wellness - today this is a holistic lifestyle that encompasses the dimensions of fitness, nutrition, relaxation, stress reduction and social connectedness. This is precisely why Hall 8 is a vital part of FIBO, highlighting the interfaces of fitness, wellness and health, and for all sides - for studio operators, physiotherapists, spas, hoteliers and BGM managers.
The central contact point is the Wellness Competence Center in Hall 8, where experts from the German Wellness Association will be providing advice and information on all aspects of spa, hotel, physiotherapy and fitness on all four days of the trade fair. The newly designed Wellness Forum also offers presentations on trends, applications and valuable specialist information from the wellness, spa and sauna sectors.
FIBO CAMPUS: Individual further training for the industry
FIBO CAMPUS is the accompanying congress to the trade show, offering an individual and comprehensive continuing education program with a total of 13 thematic strands for the different visitor target groups. Participants can put together the program according to their individual wishes and needs. This is because all seminars, lectures, courses and panels can be accessed with a single ticket. Top speakers and instructors from the industry will speak on topics such as BGM, physio, functional workout, personal or nutrition.
Source: Reed Exhibitions Deutschland GmbH
Published on: 1 March 2019