The Corona crisis hit our company hard. Particularly in our premium clubs
with a high average age, the members' fear of a possible risk of infection is enormous.
enormous.
For us as club operators, it is an enormous balancing act to meet all requirements. The
the needs of the frightened members and the less frightened members is a big
conflict of goals.
Despite overfulfillment of regulatory requirements, members who belong to the at-risk group in particular take
are taking rest breaks. The rest rate exceeds 20% in some clubs - which results in a significant
reduction in turnover as a result.
At the same time, the fluctuation rate increases and new registrations decrease.
This existence-threatening gap must be broken.
Thus we have faced the actual problems: Prospective customers do not want to
not commit at present and are also afraid of a possible second lockdown.
This problem
by offering our FreeShape tariff for the monthly term without an admission fee.
admission fee.
The second issue is the risk of infection. Since transmission is presumed to occur most frequently
airborne (aerosols) and NOT via smear infection, frequent disinfection of surfaces alone is not effective.
of the surfaces alone is not effective.
So we were on the lookout for a device that would remove aerosols from the air. There are a number of
market, some of whose products are associated with enormous acquisition costs and construction effort.
and construction effort.
It is not easy to gain an overview, especially since the advertising for the products is often confusing.
Thus
For example, there are suppliers of devices for surface disinfection that finely mist the disinfectant
and blow it into the room - and call it aerosol disinfection. However, this does not
removal of the aerosols in the air.
Likewise, there are a wide variety of technologies: HEPA filters, UV devices, plasma devices, etc.
Often an undesirable and unfortunately hidden side effect is that the devices disinfect the air and remove aerosols.
disinfect the air and remove aerosols, but produce ozone. Thus one drives the devil out with the
Beelzebub.
We have discovered "PlasmaMade AirCleaner", a manufacturer whose efficacy has been the subject of an
independent study in a fitness center. The devices have been proven to remove up to
98% of aerosols, work with a 4-fold filter (PlasmaMade Airfilter Plasma Technology,
Electrically charged fiberglass-based nanofilters, activated carbon filters and electrostatic filters with two
Metal cores ) and also produce no harmful ozone.
With its low power consumption and low maintenance requirements, there are also hardly any
follow-up costs.
Since the unit should be placed as centrally as possible in the room, it is also a visible
measure. We have also stuck our logo on the device and the message "I remove
up to 98% of aerosols".
The operating noise is barely perceptible, and no structural installation is required.
required. In addition, it is mobile, so that it can be quickly deployed in different course rooms, for example.
in different course rooms, for example.
We are currently the only club in our region to have made such an investment. For
interested parties who value special hygiene measures, we are therefore without alternative.
Our existing members are very happy about the installation of the equipment and the
new member development has taken a strong turn for the better.
Through targeted contact with members on pause, we have been able to significantly increase the activity rate.
activity rate and are expected to break even on the investment after only 3 months.
for the investment made.
In times of Corona this was an indispensable investment for us. Especially before the coming
winter and the much quoted risk of infection in closed rooms.
Equip your studio with a PlasmaMade AirCleaner too!
Buy now PlasmaMade AirCleaner air purifier
Nico Scheller, Managing Director In Shape Fitness Clubs
www.inshape.de
Image credit: #229936632 Prostock-studio / stock.adobe.com
Published on: 20 October 2020