Motosumo, a Danish company based in Copenhagen, has recently entered into a strategic partnership with Core Health & Fitness a US-based fitness company that designs, manufactures and distributes different Schwinn bike series for fitness clubs around the world. Together, the two partners aim to revolutionize the workout experience for thousands of indoor cycling enthusiasts who ride Schwinn bikes. Schwinn - one of the three biggest brands in the industry worldwide.
With the launch of Schwinn1 powered by Motosumo, a single app will become the hub of every workout. Whether you're a gym owner, trainer, fitness chain owner or gym member, Schwinn1 is the perfect fitness solution for modern, effective and smart training including leaderboard, group management, interactive exercises with friends and workout history. And the best thing about it: you don't need any new hardware! Your smartphone takes care of everything.
Motosumo stands for innovative, Danish technology. The secret of the company's success The secret of the company's success is a state-of-the-art biomechanical model which, in combination with the motion sensors in modern smartphones, can tell you practically everything about the speed, calorie consumption and cadence of indoor cyclists. Normally, such detailed information can only be measured in conjunction with bike computers, but Motosumo's app and technology work even on standard bikes without any built-in technology. In addition, the app can connect to Schwinn's recently launched Bluetooth-enabled AC Power and SC Power bikes and retrieve the precise readings from these bikes. As a result, both bike types offer an unprecedented level of connectivity and interactive game-like elements.
In addition to data collection during the training sessions, the interactive component opens up completely new possibilities for Schwinn users and trainers. For example, users can network with other riders and trainers or compete in virtual competitions against teams from other fitness clubs around the world. The app offers trainers countless opportunities to create a unique training environment and to share real-time data and instructions with group members. This creates a unique sense of community and is only offered in this way by Motosumo. The smartphone serves as a central point of intersection, allowing people all over the world to connect with each other regardless of bike or studio. Until now, expensive sensors, receivers, monitors and computers were necessary for such a community experience. But with Schwinn1 powered by Motosumo, there is now a simple solution to connect communities in one or more indoor cycling teams. The customized integration between Motosumo and Schwinn guarantees easy handling for studio members as well as for trainers and operators.
The strategic partnership between Motosumo and Core Health & Fitness also offers an additional benefit for fitness clubs: Motosumo's technology and app will be precisely adapted to Schwinn bikes, so that both standard bikes and high-end bikes will benefit from even more technology. For studio operators who have both old and new bikes, this means that all bikes in the studio will be equipped with improved technology in one fell swoop. This increases the attractiveness of clubs as they can offer state-of-the-art indoor cycling without the need for new hardware.
Another important part of the strategic partnership is the topic of training. Schwinn trains over 10,000 trainers every year and in the future these trainers will also be trained in the use of Schwinn1 and the Motosumo app. In this way, step by step, a highly highly specialized community of trainers who will use the app as the basis for all their work - from data-based training and communication to individualized exercises. This technology will spread like wildfire in fitness clubs around the world.
"Motosumo has developed a technology and an app that is unrivaled in the world. in the world. The app is easy to use, works seamlessly with all existing fitness club equipment and brings a whole new level of innovation to all Schwinn bikes. At the same time, Motosumo equips our most advanced bikes with even better technology and interactive, fun components. Schwinn and Motosumo are turning the industry on its head. Whereas in the past we relied exclusively on hardware solutions, innovative software solutions are now opening up completely new possibilities and user experiences. We are the first in our industry to actively drive digital transformation, where everything revolves around users' smartphones - and we have high expectations", says Dustin Grosz, President & COO of Core Health & Fitness, the company that equips around 1,000 fitness clubs with more than 25,000 Schwinn bikes every year.
The agreement includes Motosumo software licenses for the approximately 1,000 new fitness clubs per year that purchase Schwinn bikes. In addition, the 10,000 sports centers worldwide that already work with Schwinn bikes will also have access to the software, completely free of charge for the first three months and with various subscription options thereafter.
The Danish venture capital fund Promentum Equity Partners has already invested in Motosumo.nvested in Motosumo. Motosumo is owned by two international industry magnates from the fitness fitness industry and Danish PreSeed Ventures, one of Denmark's most important and innovative think tanks.
"With the launch of Schwinn1 powered by Motosumo, we are adding an unprecedented level of technology to the existing training experience - and that means virtually unlimited possibilities for users, trainers and fitness club operators. This market innovation is already a major leap forward for indoor cycling, but there are many more developments to come in the coming years. The next year will be characterized by rapid innovation, continuous optimization of hardware and software within the partnership, based on the extensive trainer knowledge within the core community. Based on these factors, we will create a new, modern and diverse indoor cycling experience. What we have achieved so far has only been possible thanks to intensive teamwork, and of course the entire company is very proud of our collaboration with Core," says Kresten Juel Jensen, CEO of Motosumo.
Motosumo's app and technology run over the normal mobile network, which makes it very easy for individual users to set up. Users simply place their smartphone in a holder on the bike and as soon as the fitness club logs in, the app automatically recognizes which team the riders belong to. The motion sensor in the app automatically records training data based on the vibrations measured on the handlebars, allowing riders on standard bikes without built-in technologies to benefit from advanced data analysis. The app has already been developed for other team sports such as HIIT, dance, functional training and even gym classes in schools.
New and used fitness equipment from Schwinn can be purchased via fitnessmarkt.de!
Core Health & Fitness also includes the following brands, which you can also purchase directly from the manufacturer via our platform:
StairMaster
Nautilus
Star Trac
Source: Core Health & Fitness
Published on: 30 October 2018