The first fitness studio to be operated in Romania under the clever fit brand is currently being built in Bucharest on 1,446 m². For the investors of ADIVI GIMS, this is the beginning of their expansion project.
The first clever fit gym in Romania is scheduled to open in September, in the newly built "AFI City" shopping center, in Bucharest's Bucureștii Noi district.
Simona Geimer-Viman, managing director of the operating company ADIVI GIMS, is convinced that the clever fit concept will work in Romania.
"We made a conscious decision to invest in the Romanian fitness industry. Wellness, healthy lifestyle and fitness have grown into an emerging market in Romania. We think dynamically and would like to drive our expansion in Romania as quickly as possible. That's why we rely on an already established and successful system like clever fit."
Simona Geimer-Viman, Managing Director ADIVI GIMS
Those responsible at clever fit have set themselves the goal of reaching the number of 1,000 fitness studios (editor's note: they currently have around 500 locations) worldwide within the next five years. In addition to expansion in the regions already developed, the company is also focusing on growth in Eastern Europe.
After the first locations in Slovenia and the Czech Republic were realized last year, Romania will now follow.
"We currently see Eastern Europe as one of the most promising regions for the fitness industry and are specifically focusing part of our expansion strategy on continuing to grow in this direction. With such ambitious partners at our side, who are also experts in their own country, we have the best prerequisites for successfully positioning clever fit internationally."
Florian Dermühl, COO of clever fit
Source and image source: BODYMEDIA
Published on: 18 August 2022