RSG Group launches HEIMAT by Waris Dirie, a fitness concept aimed exclusively at women. The first gym has opened in the heart of Paris.
HEIMAT by Waris Dirie is a boutique fitness club for women looking for a place that balances body and mind. As the face of the studio, Waris Dirie represents the brand essence "PROUD FEMALE FITNESS." In the training concept, tailored fitness classes meet a state-of-the-art gym. The gym is open to selected members.
Fitness training as an experience
A variety of training options such as Pilates, yoga or barre make training an experience. The individually designed rooms combine state-of-the-art exercise equipment, intelligent lighting and immersive surround sound. Classes and personal training sessions at the studio are conducted by the best trainers in town.
First pictures of the new fitness facility can be viewed here on the gym website. More impressions can also be found here in the image video on RSG Group's LinkedIn page.
Art in a building steeped in history
The studio is located in the 16th arrondissement of Paris, in the former Musée Dapper, which was dedicated to African art. The legacy of this historic building continues with the integration of works by contemporary women artists from Africa.
The artworks were selected by ARTNESS, a renowned network of international artists, as well as Waris Dirie. All proceeds from the sale of these artworks will go to the "Waris Dirie Desert Flower Foundation".
Wellness for relaxation after training
The wellness area of HEIMAT by Waris Dirie includes, among other things, a dry sauna and a relaxation room with whirlpool and atmospheric lighting. There is also a passageway to the bar on the first floor, as well as showers and changing rooms.
About Waris Dirie
Waris Dirie embodies Female Empowerment on all levels as an internationally renowned human rights activist, supermodel and best-selling author of "Desert Flower." Inspired by Africa and nature, she is constantly on a mission to make a difference and help make the world a better place.
With HEIMAT by Waris Dirie, she has co-created a space for this - in Paris, in the place where she herself has lived and with which she feels very connected.
Source and image source: BODYMEDIA
Published on: 19 January 2023