Colors play a very important role in our everyday life. Even though they often have a subconscious effect, we react to them. If you know how colors work, you can make targeted use of this to create a pleasant ambience for your patients. In this article you can read about the effects of colors and how you can use them for your own benefit.
Whether a patient feels comfortable in the practice depends not only on the therapists and procedures working there, but can also be influenced by the colors used in the different rooms. This is because different colors also evoke very different emotions and are linked to certain expectations that the therapy should fulfill.
These expectations are largely rooted in our biological programming. For example, red is a popular color for food stamps because bright fruits are ripe and edible, just like fresh meat. Nature has taught us what certain colors mean, and in design it is best to use colors that conform to these rules of nature.
Each color expresses certain emotions. But which color is best used for which expectations and theme? Use this color guide for business owners to choose the right colors for your practice:
Blue
Blue primarily expresses calm, serenity and relaxation. However, it also represents refreshment, stability and accountability. So, if you are focusing your offer on these qualities, a blue design would be a good choice. Otherwise, blue always fits as a wall color in any relaxation area. This is because it symbolizes that you can rest and relax.
Green
Green is a very harmonious color that makes you happy and stands for health and balance. So you can use it to express that a treatment or workout offers exactly this effect. In addition, green is a particularly strong natural color, so it is especially suitable for designing rooms where mental exercises take place.
Purple
Purple stands for luxury and prosperity, but also for spirituality, mysticism and magic. This particular color therefore has a mysterious, sensual and even somewhat mysterious effect on many people. So, if you want to give your practice a special expression, look upscale or extravagant, you will succeed with a violet color scheme.
Red
Red is the epitome of passion, power and energy. If you go for this vibrant fiery color, you are guaranteed absolute attention. Red is also known to stimulate the viewer's metabolism and blood pressure. Therefore, the color is perfect for all practices where high-energy and demanding training is to take place.
Orange
Orange is a particularly cheerful color that, like red, can quickly attract attention. It also represents youth, vitality and affordability. So if you're looking to appeal more to a broad young demographic, you can't go far wrong by targeting orange. It also stands for light and warmth.
Yellow
Yellow is a light and strong color at the same time. It stands for optimism and affordability and always seems a bit playful and young. Similar to orange, it appeals very effectively to a younger target group in particular.
Pink/Pink
These colors self-explanatorily stand for romance. Associations with pink and rose are fun, sweetness, delicacy and optimism.
Gray
Gray is a color that can be used to express practicality and neutrality. The color also looks very professional, but also quite formal. Therefore, it is less suitable for an emotional appeal to guests.
Black
Black stands for elegance and luxury, but it can also trigger associations that evoke a sense of mysticism or supernaturalism. At the same time, black is a particularly modern and stylish color that creates a noble ambience and, despite its coolness, invites you to feel good. However, it should be used with caution, as too much black could also have an oppressive effect.
White
White is a particularly pure and peaceful color. It stands for cleanliness and simplicity, but also for coolness and is therefore well suited for bathrooms and saunas.
Brown
Brown is associated by many people with reliability and warmth. This earthy color has a very natural effect at the same time and is ideal for creating a pleasant feeling among guests, e.g. in the wellness area.
Depending on which patients (competitive athletes, rehabilitation patients, neurological patients, etc.) a practice wants to address, one color or another is more suitable and reinforces certain messages. In addition, some colors are also particularly good at attracting attention to certain promotions or offers.
According to color psychology and market research, red, green and a shade of yellow going into orange are best suited for this. Red because it triggers urgency, green because it has a calming effect, and a fiery yellow-orange because it creates a feeling of warmth and satisfaction. These action colors are therefore also perfect for designing a call-to-action button on the website.
Effective colors for the practice
If you look at the logo design of physio practices alone, you will notice that the colors green and blue dominate, but purple can also be found in some representations. Red, orange and yellow are found less frequently. Very rare, on the other hand, are black and brown. Knowing the effect of colors, it is easy to deduce why the first-mentioned colors are used dominantly - harmony, refreshment and relaxation are goals with which patients come to a practice.
Depending on the orientation of the practice, red and orange can make perfect sense. Black is not necessarily intuitive for a practice, however, depending on how exclusive the owner wants to position it, it may fit.
Green is often the dominant color in practice spaces. Be it the reception, the couches, towels, the equipment, the walls or the clothing of the staff. Blue is found much less often than in the logos. Occasionally, gray and violet can also be found.
Orange, yellow and red are very rare and are used more to set accents. They are also well suited for this purpose, because too much of it misses the target with the patient. In addition, it should be noted that the colors fit well together and are not wildly mixed to develop their effect. In this case, it is better to work with accents of the individual colors.
So if you are thinking about which color concept you want to implement in your practice, you certainly won't go wrong with green. With it health and balance are in the center. Depending on how extravagant the practice is to appear to the outside world, purple or even gray and black can make sense. Red, orange and yellow can be used very well to set individual accents and thus round off the image of the practice. Ultimately, however, the color must always match the owner. Only then does it become a truly rounded concept.
Image sources: #66653134 haitaucher39 / stock.adobe.com ; #100818837 Simone Schuldis / stock.adobe.com
Source: BODYMEDIA
Published on: 11 August 2022