Tanita is reorganizing its German business. Since March, Commercial Manager Alexander Goebel has been responsible for a new German team based in Stuttgart. On the one hand, the aim is to serve the existing fitness-oriented target group more comprehensively and at the same time to tap into new target groups in the nutrition and medical sectors. On the other hand, Tanita in Germany will concentrate more on building up its own brand.
The new sales model will be launched on April 1, 2019. Jan Alderlieste, Managing Director (COO) at Tanita Europe: "We are currently driving change at Tanita Europe. This applies both to the sales structures in the individual countries and to the reorganization of the brand: Tanita is the partner for a healthy lifestyle - that is the idea we are working hard to achieve. The regional markets make a decisive contribution to this, which we are underlining with the new German team."
Alexander Goebel, new Commercial Manager, adds:
"Germany is one of the most important European markets for us. I am therefore particularly pleased to be expanding our local market position even further with my team. In doing so, we will not only keep an eye on existing customers and target groups, but also tap into new segments: More and more people are working towards a healthier lifestyle and we are supporting them with precise body analysis."
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Source: Bodymedia
Published on: 1 April 2019