What demands will the fitness industry face in the new year? How is the market likely to develop and which concepts are promising?
Although some fitness providers have not yet fully recovered from the two pandemic years and increased costs are reducing profits, an upward trend can already be seen in the fitness industry. This is because the fitness industry is developing new strategies and concepts to deal with the new realities. One successful example is the many concepts of staff-reduced or even completely staff-less studio concepts.
High interest in staff-less gym concepts
At the last DHZ Partner Day in Berlin, various concept providers were presented. The showroom of DHZ-Fitness was booked up to the last seat. This shows the clear interest of the fitness studio operators in the staff-less fitness studio concepts.
The concept of 100% Fitness was presented by Michael Schötz and Tom Dinkel. During the concept presentation, Tom Dinkel explained the costs and advantages in great detail and openly. The possible profits, but also the possible risks were realistically shown in the presentation. 100% Fitness offers a cost-effective concept for a staff-reduced gym for the rural area in a size of 200 to 500 sqm.
Low investment costs for staff-less fitness studio
The investment for the complete gym equipment ranges from €70,000 to €150,000. The equipment includes not only the endurance and strength machines, free weight and, depending on the gym size, a plate loaded and functional equipment area, but also the access systems, mirrors, lockers and other required gym hardware.
"We checked our concept in every single point for the best cost efficiency to get the best quality at the lowest price. This is because the low cost structure is a key factor in the success of the concept."
Michael Schötz, Managing Director of D & S Fitness.
This is also reflected in member recruitment. On average, the advertising costs to acquire a new member are only € 25 - 30.
Digital and automated processes
The registration and onboarding of the new member is 100% automated. The new member can already train in the studio a few minutes after registration and the new membership is completely recorded in the system and the contributions are booked without any further processing. The gym operator only receives a short email with the reference to the new member.
Source and image source: BODYMEDIA
Published on: 13 February 2023