For a long time, outdoor fitness was considered the poor relation of fitness studios. Not only was there a lack of suitable concepts and equipment, but for a long time the credo was that fitness was primarily done indoors. Nevertheless, there was a discernible trend towards more outdoor fitness, the implementation of which was accelerated by the need to be able to offer training at all during Corona.
The key points in a nutshell:
- Outdoor concepts allow gym operators to offer their members workouts that rival those in the gym, despite pandemic conditions.
- Coordinated outdoor equipment enables many different training variations
- Depending on the provider, a variety of outdoor facility concepts with individual designs and features are available.
- Outdoor concepts can be used to retain existing members and attract new customers.
Outdoor concepts have one thing in common: they take place outside the gym. Whether outside in nature, in the city, or in a parking garage, there are many creative ways to design outdoor fitness. Despite pandemic location and the restrictions that come with it, it offers gyms the opportunity to conduct workouts in the fresh air in a way that is distance-appropriate and safe for members.
Whether it's personal training, group training, strength training or mobility, the range of options is diverse and now rivals gym training options. Plate-loaded equipment with fixed weights, stand-up circuits for training while standing or the Functional Tower can also be seen in the outdoor area. The outdoor equipment is coordinated with each other and enables different exercise variations.
Countless possibilities
The outdoor facilities are as diverse as the training options. From fitness containers, gym trucks to sports parks with roofing systems. Depending on the concept, there are some features such as lighting, air conditioning, sports floors and additional equipment. The design also varies depending on the provider. Important factors to consider are weather resistance, robustness and anti-theft security of the facility, all other features are a matter of taste and can be chosen individually and depending on the provider.
The strongest argument for an outdoor offer is certainly that existing members can be bound to the enterprise and additionally new customers can be won particularly in the summer by outdoor offers. To ensure that the outdoor concept succeeds from planning to implementation, the providers offer comprehensive customer support. Consultations, training, marketing packages and installation as well as maintenance of the equipment help gym operators.
Source: BODYMEDIA
Image source:primipil / Adobe Stock
Published on: 16 February 2022