The average innovation cycle for hardware in the fitness sector now lasts only 1,000 days - and in the network, e.g. for apps, etc., it is much shorter still. At least this is what Mario Görlach claimed in his short presentation at the FIBO pre-show in Darmstadt.
Ultimately, this means that we have to invest faster or earlier. So, to generate the necessary funds for this, the only remaining measures are to reduce fluctuation, accelerate the throughput in the studio or increase the per capita turnover. A key factor in getting customers on board with such measures is knowing their wishes, goals and needs.
Trainer potential in demand
This problem of how, where and when such data can be collected is one that the industry must solve. Certainly, eGym has delivered an interesting approach to this, especially with its new trainer app.
It has been proven that wherever trainer potential is used, we have the lowest fluctuation. The Württemberger Institute recently determined that this fluctuation is very high in the trainerless cardio area. Motivation and stimulation through qualified supervision are the magic words here.
The spread of the fitness thought
While with the "older" citizens the strength training has ever larger meaning by the positive effects on the musculature, the omission at movement for the children, who are born with the Joystick in the hand, ensures for the fact that these children can hardly move their body with the own musculature. That opens enormous fields for the spreading of the Fitness thought.
For the accelerated run of the member with its stay in the Studio provides certainly the time-optimized movement in movement sequences as for example in the circle or in the meantime also with the function training.
Bold thesis with core message
Mario Görlach became quite bold when he put forward the thesis that intensive muscle training would use up the substance that a cancer cell in the body needs for its growth and that training could thus prevent cancer from growing.
Whether or not this is scientifically supported, it is true that many diseases can be prevented, at least slowed down in their development or healed more quickly by strong, well-trained muscles. Type 2 diabetes is a prime example.
That's why control systems that track and measure movements and training sequences right into the home are currently very popular and provide immense motivation for those who train.
Volker Ebener
Source: F&G
Image Source: #161994107 Artem Varnitsin / Adobe Stock
Published on: 19 August 2014