On September 25, 2023, milon Holding GmbH was successfully incorporated into EasyMotionSkin Tec AG in the course of a capital increase. The merger of the milon, five and EasyMotionSkin brands strengthens the companies in their internationalization, digitalization and development of new customer groups and paves the way for the international Life Health Group.
Health provider with international orientation
Austrian investor Christian Jäger had acquired the long-established manufacturer of electronic fitness equipment in June of this year. On September 25, 2023, milon Holding GmbH, which includes milon Industries GmbH, five-Konzept GmbH & Co KG, Physio Aktiv GmbH, milon Financial Service GmbH and several sales companies, has now been successfully incorporated into EasyMotionSkin Tec AG. With the acquisition of milongroup, EasyMotionSkin positions itself as a holistic health provider with an international focus in both the B2B and B2C segments.
"For many people who train daily on our milon and five equipment or with our EasyMotionSkin in the studio as well as at home, it is impossible to imagine everyday life without us. This is a great responsibility that we as a fitness group are happy to take on. Together with our experts, being able to sustainably increase the quality of life of our customers is what drives us every day."
Christian Keck, President of the EasyMotionSkin Tec AG Board of Directors.
Significant cross-selling potentials
The merger of the two brands generates considerable cross-selling potential - especially through additional infrastructure, manpower and in-house expertise. An important driver of further growth will be the bundling of digital expertise from milon, five and EasyMotionSkin.
"The promise to our customers as well as to our shareholders is that we will continue to revolutionize the way we train and adapt it to the individual needs of our customers. This is what the strong brands EasyMotionSkin, milon and five stand for. With the digitalization projects we have started, the coming years will see the creation of an international and future-oriented Life Health Group that will continue to put the health of our customers at the center of everything we do."
Bernhard-Stefan Müller, Chief Digital Officer
The high level of digitization of the devices provides an excellent starting point for communication with the user and thus for further product offerings. The management also sees numerous synergy effects and a completely new customer potential for both sides in the international expansion.
Source and image source: BODYMEDIA
Published on: 25 October 2023