Life Fitnessthe world's leading manufacturer of premium fitness equipment, has added the Heat Map application to its LFconnect digital platform. The program provides gym operators with a visual representation of how high the utilization of individual endurance equipment and which routes within the facility are the busiest.
"Heat Map is an important step in the provision and processing of data," says Amad Amin, Head of Digital Services at Life Fitness. "Networks and statistics are essential for modern studios. But the graphical representation of usage and movement patterns goes one step further. Heat Map makes it even easier for studio operators to understand which areas are most attractive to athletes. This helps them, for example, with staff allocation or the optimal placement of information and products."
Heat Map users can Equipment from Life Fitness connected to the LFconnect network on a digital map. The map displays the use of the equipment in different color levels. The findings can be used to swap equipment positions, replace less attractive equipment and change walking routes. All of this enables fitness studios to align their operations even better with their customers.
On the digital map, managers can precisely map the floor plans of their facilities. For example, they can also indicate the location of the reception and the route of corridors. "We want to offer our customers the greatest possible advantage," says Amin. "With LFconnect and Heat Map, studio operators get an even clearer view of their systems. We help to manage them optimally."
Source: Life Fitness
Image sources: Life Fitness, Club Solutions Magazine
Published on: 24 July 2017