Digital networking is a big topic today. On the one hand, there are major discussions about data protection and data security, about privacy, personalized advertising and the like, but on the other hand, most people today are already connected and live connected lives. The smartphone is the first step, but amenities such as SmartHome have long been used as a matter of course. Spotify not only runs on the smartphone, but also on the TV and music system at home, the smartwatch counts our steps, monitors our sleep or reminds us to drink regularly. For most of us, connectivity means a certain level of convenience that we've simply become accustomed to and that no one wants to be without. Find out how you can bring that convenience to your gym for your members, and why it makes sense for you as a gym owner to embrace connectivity here.
What are the benefits of Life Fitness Connectivity?
With Life Fitness Connectivity , you get detailed information about how your equipment is being used by members. What equipment is being used? When are the machines being used? Do you have multiple cross trainers? How many of these machines are being used at all? The cross trainer by the window is only used in the morning, but not in the evening? The machine in the middle is never turned on, but the cross trainer in the back right corner of the room is used all the time? This knowledge is incredibly valuable, so in the future you can not only make purchasing decisions based on the needs of your members, but also rotate your equipment so that it is used evenly. This way you avoid one piece of equipment being used much more than the other, identical piece of equipment, extend the necessary maintenance intervals for all of your equipment, and of course, extend the life of the equipment at the same time.
With this knowledge, you can replace equipment that is rarely used with equipment that your gym members enjoy and use frequently for exercise.
With Life Fitness Connectivity, you can find out if there might be equipment that just isn't being used at a certain time of day - maybe the sun is just blinding in the morning - and take steps to close those gaps.
For example, by tweaking the setup - so to stay with the example, simply add sun shades - or perhaps offer a suitable course to get the equipment in use at times when there may be a lot of members in the gym but your equipment area is underutilized.
Life Fitness Connectivity - leveraging advanced services for you and your staff.
When you use your equipment in a digitally connected way, Life Fitness' advanced services allow you to schedule preventive maintenance tasks wisely and ahead of time, as well as schedule tasks and reminders for you and your staff.
When things are a little slower and not running as smoothly as usual, you have the option of contacting Life Fitness in real time - often the technicians can help quickly and easily thanks to the networking with remote diagnostics and remote maintenance .
Also handy: you can save energy with the help of auto-settings, your equipment will turn on just before the start of opening hours and will also turn off automatically after closing time - no one has to go around doing it manually. What is automated cannot be forgotten and your employees have more time to take care of the really important tasks in the studio: Helping your members with advice and support, working out courses and much more. This not only ensures greater satisfaction among your customers and your employees, but also saves money.
And of course, you can easily use the networked consoles of your devices to advertise for you. You can easily display on every screen when there is a special promotion or event in your studio, when you are looking for employees - in short, you can easily, quickly, uncomplicatedly and efficiently inform about everything important around your fitness studio.
Conclusion
In ACSM's 2019 list of fitness trends, wearables are ranked #1. 77% of all Germans own a smartphone, 1.5 trillion users worldwide use YouTube, 170 million use Spotify, and 130 million people use Netflix. These digital technologies have caught on and are here to stay - using the already compatible equipment with connectivity as well provides a better workout experience for members, makes equipment service and maintenance easier, and saves time and money in the long run.
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Editorial fitnessmarkt.de (DG)
Photo credit:ICG Connect Campaign burn_mr / Life Fitness
Published on: 1 July 2019