.jpg)
With Polar and Les Mills two leading fitness companies have joined forces to form a strong team: Trend-setting, heart rate-based training control meets the rousing motivation of Les Mills fitness classes to make workouts even more effective.
Shaping the collaboration
The partnership covers a wide range of joint activities: Polar activity trackers will now be used by Les Mills program directors and trainers. They will benefit from the innovative insights and the newfound ability to tailor their workouts to their long-term training goals.
The two companies are also working together on product development, joint research approaches and greater integration of Les Mills course information for Polar products. Polar will also be involved in the global Les Mills Live events.
Polar fitness and sports trackers such as the A360, the A300 or the H7 heart rate sensor enable Les Mills participants to better control their workouts in order to increase the effectiveness of their exercises even more. Polar products also transfer the results of workout sessions to the Polar Flow web service and the Flow app. By synchronizing the products with Polar Flow, exercisers can view details on training time, calories burned and training benefits and track their long-term training process. They receive advice and personalized tips to continuously improve their training.
Quotes from the company management
"Polar offers a personalized and adaptive visualization of heart rate that inspires people to get the most out of their workout. In combination with Les Mills' sports science-based programs, athletes achieve exactly the results they want. This in turn leads them to discover their love of fitness," explains Vaughan Schwass, CEO of Les Mills International.
"Polar is the pioneer and undisputed original in heart rate measurement and fitness tracking. We are proud of our history and of supporting all active and sporty people on their way to success and never losing sight of the common goal," says Marco Suvilaakso, Polar Global Product Director. "Therefore, the close cooperation with Les Mills, a brand that inspires over five million people to get fit every week, is a logical step. The integration of Polar fitness trackers and Polar sports watches into the effective Les Mills courses helps people to get active and achieve their goals. With Polar, it's easy to recognize and understand your body's signals and find your own personal path to your goal," Suvilaasko continues.
Fitness equipment from the Polar brand can be found on fitnessmarkt.de!
Source: F&G
Published on: 8 July 2016