Multipower and newly crowned European Ironman champion Frodeno extend successful partnership
Atlantic Multipower is expanding and extending its successful partnership with top German triathlete Jan Frodeno until the end of 2016. The 33-year-old exceptional athlete has just won the European Ironman Championship in Frankfurt on July 5, 2015.
Jan Frodeno competed with Multipower Sportsfood back in 2014 and won three IRONMAN 70.3 races. The big goal for 2015: the IRONMAN World Championship in Kona, Hawaii on October 10. He will receive active support from Multipower, which has over thirty years of expertise in sports nutrition and will provide Frodeno with advice and support with a broad product portfolio and a customized nutrition strategy.
"The support from Multipower has served me very well so far and will continue to do so - I am very happy about that. The optimization of my nutrition strategy is particularly important to me, and Multipower supports me enormously in this, as well as the opportunity to be involved in product development. It doesn't get any better than this," says Frodeno.
Felix Steinmann, European Brand Manager Endurance at Atlantic Multipower GmbH und Co. OHG, on the extension of the collaboration with Frodeno: "The fact that Jan will continue to be part of the Multipower team makes us very proud. Since the start of our collaboration a year and a half ago, Jan has finished every race on the podium. We are delighted to be able to play our part in this success story and use Jan's well-founded feedback to continuously optimize our products so that every athlete can benefit from them."
(Photo: Felix Rüdiger, Plan A GmbH)
www.multipower.com
A detailed photo documentation of the spectacular heat battle at the Ironman European Championship in Frankfurt can be found at www.tritime-magazin.de
Published on: 8 July 2015