Life Fitnessthe world's leading manufacturer of premium fitness equipment, today announced that its parent company Brunswick has entered into an acquisition agreement with the Indoor Cycling Group (ICG). ICG is a leading supplier of indoor cycling equipment based in Nuremberg, Germany. The parties have agreed not to disclose the details of the agreement. The merger is still being examined by the authorities. Antitrust approval is expected within the next few weeks.
The ICG takeover marks the third addition to the renowned health and fitness brand family within a year. The Life Fitness product range will be further diversified and strengthened, particularly in the group training segment. With ICG's cycling expertise, strong team and innovative technologies, we are very well positioned to benefit from growth in the indoor cycling and group training markets," says Chris Clawson, President of Life Fitness.
The company has been working with ICG for the past five years to manufacture the Life Fitness Group Cycling Bike. So there is already a close relationship between our companies," says Clawson. We know that ICG's culture of innovation and customer-centric approach is the perfect complement to our existing team. We look forward to continuing to work together under one roof."
ICG was founded in 1995 and is a leader in both direct sales and sales through dealer networks. The company specializes exclusively in the indoor cycling market and is known for its expertise and a wide range of bikes with aesthetic design and innovative technology. This makes it the most respected supplier of indoor cycling equipment.
We are looking forward to becoming part of the Life Fitness family and being jointly responsible for the expansion of the cycling and group training offering," says ICG founder and Managing Director Bernd Pürschel. He will continue to manage the operational business and report to Clawson. Our companies complement each other perfectly. And we will continue to develop our products and technologies with great commitment in order to create a unique offering in the group training sector together with the Life Fitness product range."
The ICG brand will benefit from Life Fitness' global distribution network in more than 120 countries. ICG is highly respected in the fitness industry," says Clawson. It's great to be able to expand the ICG portfolio with our group training products such as the SYNRGY360 system, the Row GX trainer and the rigs and racks from Hammer Strength. from Hammer Strength to provide our customers around the world with an even more comprehensive complete offering."
New and used cardio equipment from Life Fitness can be purchased at fitnessmarkt.de!
Source: UNTERNEHMEN-HEUTE.de
Published on: 29 July 2016