Gym not all gyms are the same. Today, there are around 8,680 studios throughout Germany. From discount facilities to EMS studios to premium health centers, everyone can find the right one for them. Nevertheless, a clear trend can be seen: Individual advice is becoming increasingly important. People are placing more emphasis on maintaining and improving their health and want to have a workout that is specifically tailored to them. Accordingly, they are willing to invest more money in their health and look for a studio that emphasizes these areas. But how does one become one?
The personal contact
In many studios, you are on your own. Everything works automatically and at certain times there are no employees present. If you want to be a professional service provider in the health industry, you should take a different path. For most members, personal contact with staff is paramount: a contact person for exercises, real live class trainers, a counter person for making appointments and the like. The relationship between employees and customers is like a journey. Together you start the way to reach the goal. Offering the customer a pleasant atmosphere in the process and standing by his side is what makes good employees.
Anamnesis as the key to success
High on the list of a professional health care provider is the Anamnesis. This is not only where the actual condition of a member is recorded, this is where the foundation for customer loyalty and customer satisfaction is laid. The personal conversation between trainer and member makes it possible to create a plan that is perfectly tailored to the member. In order to be able to measure the actual condition of the trainee perfectly, operators should pay attention to firstly provide the appropriate equipment, among others the following are suitable body composition monitors from InBody are ideal for this purpose. But also the training of the employees is essential. It is of little use to have the best device if no one can read and interpret it correctly. Competent operation of the equipment is therefore just as important as precise technology.
After determining the current condition, the trainer and the member together formulate the goals and the training and, if necessary, nutrition plan. The trainer should make sure that the goals are realistic. Otherwise, frustration and disappointment can quickly arise on the part of the member. The content, extent and time should be precisely defined. It is also important to consider whether the goals are long-term or short-term. It is advisable to set an overall goal and break this down into sub-goals. For example, "I want to lose twelve kilograms in six months" is the overall goal, then a subgoal would be to lose two kilograms in one month.
Reaching the goal through training control
After the training plan is worked out, the training follows. In the first 2-3 sessions, the trainer should take the time to instruct and accompany the trainee well. In this way, he or she can get off to an optimal start in the training and the error rate is kept low. It is important to do a re-check at regular intervals. Here, the data from the previous body analysis is compared with the current data. Incorrect developments can be recognized and corrected directly and the member can see his progress, which can lead to an additional motivation boost. Likewise, as a result, the training plan should be checked and adjusted to create new stimuli.
Be a professional health provider
To be a professional health provider, it is important to know your members. Through direct and personal contact, I learn the wishes and goals of the members and can act accordingly. With appropriate Body Analysis-, Strength- and cardio equipment and in addition a broad course program with well-trained trainers can promote the quality of your fitness studio. Accompanying members on their way to their goal with competent advice and high-quality equipment - that's what a professional health provider is all about.
Editorial fitnessmarkt.de (NJ)
Image source: #141877278 © StefanBartenschlager / Adobe Stock
Published on: 13 November 2018