FIBO continued its successful course also this year: More exhibitors, more visitors and more internationality - this is the successful balance of this year's leading trade show for fitness, wellness and health.
Many international exhibitors and trade visitors
The number of exhibitors was increased in 2017: Thus presented this year 1,019 exhibitors from 49 nations Trends and innovations around the topic of fitness. Compared to the 960 exhibitors from the previous year, this means an increase of 6.1 percent. Of the 1,019 exhibitors 614 from abroadwhich corresponds to a share of 60.2 percent!
More than 150,000 visitors found their way to Cologne from April 6 to 9, including 83,000 trade visitors. Here, too, internationality increased: Trade visitors from 117 countries - including South Africa, Israel, Japan, Singapore, Thailand, Brazil and the USA - visited FIBO. That is a whole 27 percent of all trade visitors!
Hans-Joachim Erbel, CEO of organizer Reed Exhibitions Germany, also sees the increasing internationalization of FIBO as positive: "A precision landing in the total number of visitors and proof of quality in the further growing international reach and relevance."
Image source: fibo.com
Good economic outlook and high willingness to invest
The mood and the course of business at FIBO are also positive, as confirmed by a representative survey conducted by an independent market research institute during the course of the show. 69 percent of the companies surveyed expect the market to develop strongly or at least increase. More than 75 percent are convinced that the markets will develop even more dynamically.
The willingness of the trade visitors to invest was very high: around 40 percent of them had concrete project inquiries in their luggage and were prepared to invest large sums. A third planned to invest more than 50,000 euros and 16 percent would like to spend more than 200,000 euros, with as many as seven percent planning to invest more than 1 million euros.
Media interest in FIBO
FIBO was also a focus for the general public, as society is becoming increasingly interested in the topics of fitness and health. Around 900 journalists from 27 nations reported from the show. All German TV stations, news agencies, many radio stations and daily newspapers as well as online services, vloggers and bloggers were on site.
fitnessmarkt.de and EMS-TRAINING.de at FIBO
Of course, we were also represented with our own booth at FIBO. We can draw a positive balance, because from the many interesting conversations resulted in promising contacts. Also our project EMS-TRAINING.de was also there to promote training with electromuscular stimulation even better known and to establish business contacts. After such a successful FIBO, we will be there again in 2018!
Editorial team fitnessmarkt.de (SIS)
Published on: 20 April 2017