You want to successfully advertise used or new fitness equipment on fitnessmarkt.de? A good advertisement stands and falls with the pictures. Actually everyone knows it from himself: People react strongly to visual stimuli. A full 90% of the information that our brain processes is visual, and this visual information stays in our memory more than 65% longer. In addition, people are over 6x more likely to remember graphics than text-only or even audio information. We have created a guide for you on how to make or select good, appealing images for your successful listing on fitnessmarkt.de.
Make good product photos yourself
It is not without reason that advertising photographers are in demand. Meaningful images are crucial in online sales, 83% of users of major advertising platforms on the Internet state that they do not even open advertisements without a picture. The first impression counts: The first 10 - 15 seconds decide whether the buyer thinks the price for the offered product is justified, or whether he closes the ad immediately. Don't worry - in order to present your offer in an appealing way, you don't have to spend a lot of money on a good advertising photographer, with the following tips you can also create meaningful product photos yourself.
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Preparation of the photos
The presentation of the product is the be-all and end-all. Already the background plays a role. A loveless photo of an object in a cluttered, chaotic room looks less attractive than the same object in front of a tidy background. In fact, a neutral background is best. Try to make the fitness equipment stand out from the room by hanging a matching background: A neutral colored fabric in light gray offers little distraction to the eye, so you put your sale item completely in the viewer's focus. If you can't create a neutral background make sure your image background looks clean and neat and isn't too chaotic. The focus of the photo is the item you want to sell.
Make sure your item is clean and looks well cared for. Even if the item has not been used in a while: There doesn't have to be a thick layer of dust, fingerprints or stains .
Make sure your item for sale is well lit. The potential buyer does not want to buy a pig in a poke, he wants to immediately recognize the most important features by looking at the photo. Choose daylight for product photography if possible, if you can't use natural light use daylight lamps. Daylight lamps have a cool color temperature of 5300 - 6500 Kelvin, in this light the eye perceives colors relatively true to color. Many cameras offer the option of white balance in the shooting modes: This makes colors as close to reality as possible and eliminates the need for major post-production adjustments. Also, make sure the light is not too bright and avoid glare on reflective surfaces of the product. Too much brightness will also distort colors and make the product look less attractive.
How to take good pictures
Blurry, out-of-focus images or uncharitable snapshots can reduce the value of your ads. With good, expressive pictures you attract more prospective customers and can achieve higher revenues from your advertisements. Use a good camera for your product photos. The best choice is a digital SLR camera, but if you don't have such a camera available, nowadays even cell phones are suitable for taking appealing pictures. Many smartphones have better cameras than compact cameras. Test which camera gives you the best results and then use the appropriate device. Most devices have good auto settings. You can achieve much better results with manual settings and every good product photographer will work with manual settings, but this requires know-how, experience and a lot of practice. Rather use a suitable auto shooting mode and accept the poorer quality instead of wasting too much time with the manual settings and finally not getting close to the quality of a professional photographer.
In any case, you should not use the flash , but ensure good lighting beforehand. Above all, it is important to have a good resolution of your photos, when enlarging them on the screen, the images should not become grainy in any case. Change your perspective more often when taking photos. Get down on your knees and take a picture of your product from below. Or stand on a chair and take an elevated perspective. Your potential buyer wants to see the product from all sides if possible, so take an appropriate number of photos from each side of your product. Does your product have remarkable details? Get closer, take pictures of the details. Don't hide small flaws in the product: document signs of use or damage honestly, your potential buyer will appreciate it and be much more willing to see your price as justified. 
The choice of photos
When choosing photos for your listing, make sure you have a good depth of field. Just zoom in on the photo on your computer screen - if your shot quickly becomes grainy and blurry, use a different image instead. Your photo will lose quality anyway due to compression for the Internet - with a blurry source photo, this can be disastrous. Provide enough images, but don't overdo it. Pick appealing photos from all sides of the product and from different perspectives. Don't be redundant - multiple photos from the same angle with the same view of your sale item don't add value to the viewer. Does your product have remarkable details? Showcase those details with a good close-up of the area in question. Be honest about signs of use and damage to your item, don't try to retouch or hide them. Be honest and present these signs of use honestly but also not exaggerate them. Doing so will boost the confidence of your prospective buyers and increase the likelihood of a successful sale.
Deal with adjustments in post-production. Good photo editing programs allow you to make some tweaks to your photos. Familiarize yourself with standard adjustments, adjustments to brightness and contrast, and the use of simple filters are not rocket science, but can add the finishing touches to your photo. Use your photo editor intelligently to make your item look as beneficial as possible.
Conclusion
A good listing stands or falls on the photos you provide. You can create solid product photos on your own if you follow simple basic rules when preparing, taking and selecting images. Use sharp, true-color shots that put your sales item at the center of the photo and provide buying interests with different views from different perspectives. Simple adjustments in the post-production process can make your photos stand out from the crowd.
Advertise now on fitnessmarkt.de and find a buyer today!
Editors fitnessmarkt.de (DG)
Image credit: #159759225_Bojan_AdobeStock
Published on: 23 September 2019