Core Health & Fitness has appointed Bryan K. O'Rourke as Chief Executive Officer. Bryan O'Rourke will work alongside Founder and Chairman Michael C. Bruno to advance Core Health & Fitness' service and product quality.
Bryan O'Rourke brings more than 25 years of experience in the fitness industry. Most recently, he was Chairman of Vedere Ventures, where he led M&A for leading fitness industry brands and invested in fitness companies in the EU, APAC and the Americas.
"Bryan's experience as a club operator, his track record as a seasoned CEO with a diverse skill set and his excellent reputation in the industry make him a great addition to our organization. I look forward to working closely with him and our team as we continue to deliver outstanding fitness equipment solutions to our customers worldwide."
Michael C. Bruno, Founder and Chairman Core Health & Fitness
His previous roles include distributing the Les Mills group fitness program in the US, partnering in several gym chains and advising fitness brands worldwide on strategy, technology, operations, marketing and finance.
"I am honored to become part of such a dynamic organization. Naturally, I will focus on providing innovative solutions to our clients worldwide while supporting our leaders with over seventeen hundred employees. Core is very well positioned with its iconic brands and expertise and is making an important contribution to the industry. We are very optimistic about the future."
Bryan O'Rourke, Managing Director Core Health & Fitness
Bryan O'Rourke already served on the Board of Core Health & Fitness from 2015 to 2020. He was also a member of the IHRSA Board of Directors, the Industry Advisory Board of the American Council on Exercise and the Education Committee of the Medical Fitness Association. He will continue to serve as President of the non-profit Fitness Industry Technology Council.
Source and image source: BODYMEDIA
Published on: 11 November 2023