People have different reasons to exercise and visit a gym. The fitness industry offers a lot of opportunities to keep fit and achieve their athletic or health goals. From EMS training, to functional training or still the conventional training in the weight room, everyone can find the right concept for themselves. The facilities for this can be very different. Both in the normal fitness studios, as well as in the specialized studios, there are different training offers. To give you an overview, we have compared fitness studios and the so-called Boutique Studios compared with each other.
What is a boutique studio?
The first question that comes to mind is what a boutique studio even is. Boutique studios refer to fitness facilities that range in size from 100 to 300 square feet and specialize in one to two training concepts. Examples include EMS studios, Mrs. Sporty or studios for individual classes such as yoga, kickboxing and the like.
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Boutique studio vs. gym
But what distinguishes a boutique studio from a regular gym? The most obvious point has already been mentioned: the size. With an average size of 100 to 300 square meters, they usually consist of only one or two rooms. This is also the reason why boutique studios focus on specific workout concepts . Fitness studios, on the other hand, are much larger and offer a variety of training concepts. These include functional training, a cardio area, the weight room or classrooms. It is impossible to fit them all into an area of less than 300 square meters. Accordingly, the target group of boutique studios is also different from that of larger fitness facilities. Because they can accommodate fewer members, they tend to be more costly. However, this is compensated with a family and personal training atmosphere. Trainers and exercisers often know each other by name, and members also know each other. The personal support personal training by a trainer, is the decisive reason why people sign up for a boutique studio. Many do not know how and what they should train and in larger facilities, the contact person is usually missing. The specially designed concept, allows the trainees to complete an effective workout even under time pressure . This is one reason why business people or people with little time in general often visit such a studio.
Use the advantages also in your studio
Boutique studios are very popular due to their special and unusual concepts. Operators of classic fitness studios can use this to also set their studio apart from others. Personal attention, time savings and a family atmosphere are the main reasons for becoming a member of a boutique studio. If you use this for your regular fitness facility, there are opportunities to generate more members. Examples would be an extra training room for women, more focus on personal training, expanded course offerings or an EMS area. Direct contact between trainer and trainees is essential.
Conclusion
Boutique studios are growing in popularity, and not without reason. While the small, usually stylish spaces don't offer much room for a large strength or cardio area, they do stand out for their individual attention. To complete an effective workout in a short time is a main argument for many and therefore choose a specialized studio, rather than the classic gym. However, these have the advantage of having a wide range of training equipment and offer the trainee a variety of ways to achieve his goals.
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Editorial fitnessmarkt.de (NJ)
Photo credit: #107190212-oneinchpunch-AdobeStock
Published on: 9 June 2019