Wherever you look: Boutique studios are springing up like mushrooms. Individuality is the magic word here, because operators of such a small but fine studio want to stand out from the conventional fitness studios. What are the special features of a boutique studio? What needs to be considered in terms of equipment?
What do I need to consider when opening a boutique studio?
It doesn't matter whether you want to open a traditional gym or a boutique studio. In any case, you should have commercial knowledge and be interested in fitness and health topics. You'll also need enough equity to get your startup off to a good start. The good thing is: Compared to a conventional gym, a boutique studio only houses a few selected pieces of fitness equipment. The basic equipment is reduced to a minimum, which naturally saves costs. In addition, the small space is accompanied by low rental and personnel costs.
What equipment do I need for a boutique studio?
As with any gym, the most important element of a boutique studio is the equipment. Modern concepts like barre, cross-training, or HIIT have a permanent place in small, but fine boutique studios and require an innovative selection of equipment that fits the concept. Depending on the fitness offering you provide to your members, you'll need dedicated cardio and strength equipment, as well as a free weights area.
To set yourself apart from conventional gyms, you should focus on exclusive equipment. This applies both to the choice of equipment and to the other facilities , such as the sanitary facilities. Additional services such as free care products in the changing rooms or free towels further increase the comfort for your members. In addition to sports activities, many athletes focus on a healthy lifestyle, which includes a balanced diet. That's why many boutique studios offer a selection of fresh smoothies, healthy fitness shakes and low-calorie snacks.
Conclusion
With a boutique studio, you have the opportunity to stand out from your competitors with a specialized offering. That said, boutique studios should not be perceived as competition for traditional gyms, but rather as a wonderful addition to the fitness landscape. To open a boutique studio, you first need a suitable concept such as barre, cross-training or HIIT. A fancy equipment selection, special additional services and a creative, well thought-out room design round it all off.
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Editors fitnessmarkt.de (EA)
Image credit: #172320801 Prostock-studio / stock.adobe.com
Published on: 2 August 2019