On Tuesday, September 5, 2017, the German Industry Association for Fitness and Health (DIFG) will be a guest at the IST and organize the third Business Day here.
How can and will the German fitness industry grow? How will it develop under the influence of current fitness trends change under the influence of current fitness trends? The aim of the third Business Day is to find answers to these exciting questions about the future and to develop new growth strategies.
The day will open with a presentation of the latest economic data from Creditreform for the fitness market. The program will then focus on the synergy effects of new, trendy offers - such as functional training or digital training - and established products with high added value and a central position in the fitness market. Example: the strength- and endurance training on guided training equipment.
To support the internationalization of the German fitness industry, a keynote speech on the management of intercultural diversity will conclude the event. Here, the example of Asian markets will be used to show how German companies can successfully conquer international target markets by taking cultural characteristics into account.
Further information and registration options can be found on the association's website.
Source: IST-Studieninstitut
Published on: 14 August 2017